adman4
11-16-2004, 02:33 PM
We run a site which consistently receives first page placement on several search engines. It gets a great number of hits, but it is static and targeted to a very niche market, so the audience is relatively small. Recently we launched a dynamic website which supports our new, general market brand. The site contains all the same info as the niche site and then some.
Maintaining two sites has proved cumbersome and confusing, so we are planning to merge the niche site into the general site. However, we want to ensure we lose none of our placement on search engines. We have three strategies in place to achieve this goal and we would love your ideas. Our strategies are:
* Create a redirect from the home page of the old site that sends visitors to a customized landing page on the new site. It will be structured almost exactly the same as the old home page (same title, meta tags, layout, copy), but will live at newsite.com/oldsite.
* Since the old site has only 8 pages of static content, each will be updated with a redirect to the relevant information on the new site.
* The new site's subpages have copy which includes all the same keywords the previous site included and then some.
Is there anything else you recommend? I want to GUARANTEE we don't lose placement in this process!
Thanks for your input.
Maintaining two sites has proved cumbersome and confusing, so we are planning to merge the niche site into the general site. However, we want to ensure we lose none of our placement on search engines. We have three strategies in place to achieve this goal and we would love your ideas. Our strategies are:
* Create a redirect from the home page of the old site that sends visitors to a customized landing page on the new site. It will be structured almost exactly the same as the old home page (same title, meta tags, layout, copy), but will live at newsite.com/oldsite.
* Since the old site has only 8 pages of static content, each will be updated with a redirect to the relevant information on the new site.
* The new site's subpages have copy which includes all the same keywords the previous site included and then some.
Is there anything else you recommend? I want to GUARANTEE we don't lose placement in this process!
Thanks for your input.