jontal
11-15-2004, 05:44 PM
Hi i have a new website in business cards online, i have great traffic but No converting rate. i'm looking for a company who can go over my website and suugest me how can i improve my converting rate.
thank you Jonathan
info@jontalprinting.com
Anthony Parsons
11-15-2004, 08:50 PM
If you have the traffic, but lack the conversions, you need to find yourself a really excellent copywriter so your pages sell, without saying so. Karen Thackson is one person that springs to mind! There are plenty of others no doubt.
Robert_Charlton
11-16-2004, 03:52 AM
Hi i have a new website in business cards online, i have great traffic but No converting rate. i'm looking for a company who can go over my website and suugest me how can i improve my converting rate.
thank you Jonathan
info@jontalprinting.com
Are you tracking where people are abandoning the site? I tried to take a look and the site tried to force me into downloading something so it would display right. At that point I stopped the download and backed out of the site. Could be that others are doing the same thing.
jontal
11-16-2004, 07:21 AM
i dont know what it tried to downlaod pls try again if you have time and tell me what happend
Robert_Charlton
11-17-2004, 03:19 PM
jontal - I did check again, and I also looked at your source code... The page is trying to force installation of both Flash and Shockwave.
Now, I may not be a typical case here... since, for security reasons, I surf with my IE security set to request a prompt before IE will run Active-X controls and plug-ins. I've noticed that some sites run fine this way, but an increasing number won't load at all... including a bunch of Search Engine Marketing sites whose owners post regularly here on SEWF. One of Mike Grehan's sites, eg, does the same thing (or did the last time I looked).
In my case, I generally don't want to run Flash and Shockwave anyway. Right now, I'm on a dial-up, and even when I'm on broadband, I don't want to waste my time being forced to sit through some web designer's idea of a jazzy audio-visual presentation, or to be distracted by animated banner ads.
The big problem with obligatory Flash is that it forces a visitor to spend time that he or she may not want to spend before he can get to the information. Looking at your home page source code, I see that your page content is essentially Flash, so there is no other information. This is where you're losing visitors.
If you want a Flash presentation, make it optional. Don't waste anybody's time with a splash page, either Flash or just a logo. If someone wants to buy business cards, make it as easy and fast as possible to get to where they can see what the options are and buy them.
I should also mention that the download your page tried to force on me (and would have installed if I hadn't stopped it, and was not identified as from Macromedia, btw), is 450K, which would have driven away most dial-up users who didn't have the right plug-ins already installed.