Google Master Control Center

[Web Diversity]

The announcement of Google Adwords Professional took place today.

Even if it's not your intention to become one they have some excelent tutorial multimedia information to help advertiser professional to understand the nuances of Adwords, a must have bookmark for anyone involved in Pay Per Click

https://adwords.google.com/select/professionalwelcome

[AussieWebmaster]

The test costs $50.... am taking it tomorrow.

[seobook]

there were a couple confusing questions, but I am not an adwords expert. you only need to get 75% correct to pass. when I took it the test was 104 questions and 1.5 hrs...guys like Aussie will probably be able to take the test in well under an hour.

[srini]

The exam is only one part of the certification. The other part is to maintain a $1000 campaign in Adwords effectively for a period of 90 days. Then only you would be certified. :)

The campaign can be your individual campaign or any client's campaign.

[Nacho]

I have gone through the process trying to unlink a subaccount (client), following these steps:

Log in to your My Client Center account.
Click on the client manager account you would like to unlink.
Click the My Account tab.
Click User Preferences.
Under Client Manager Account Access, click Disable manager access.
Click OK.

And unfortunately, you can not click on User Preferences nor under Client Manager Account Access click to Disable manager access.

It would be nice if these things can work before going live. Anyway, I'm extremely happy they made this new product/service. Loging in and out of accounts was a pain in the rear end.

[AussieWebmaster]

I have gone through the process trying to unlink a subaccount (client), following these steps:

Log in to your My Client Center account.
Click on the client manager account you would like to unlink.
Click the My Account tab.
Click User Preferences.
Under Client Manager Account Access, click Disable manager access.
Click OK.

And unfortunately, you can not click on User Preferences nor under Client Manager Account Access click to Disable manager access.

It would be nice if these things can work before going live. Anyway, I'm extremely happy they made this new product/service. Loging in and out of accounts was a pain in the rear end.
Give me an hour and I will post a walk through... have the Google people coming to the office for a few hours.

[AussieWebmaster]

Unfortunately it's not a feature that is being offered by Google. The alternative is to delete that MCC account and create a new one with only the accounts you want linked.

[AdWordsRep]

have gone through the process trying to unlink a subaccount (client), following these steps:

Log in to your My Client Center account.
Click on the client manager account you would like to unlink.
Click the My Account tab.
Click User Preferences.
Under Client Manager Account Access, click Disable manager access.
Click OK.

And unfortunately, you can not click on User Preferences nor under Client Manager Account Access click to Disable manager access.

It would be nice if these things can work before going live. Anyway, I'm extremely happy they made this new product/service. Loging in and out of accounts was a pain in the rear end.
Whew! It has been an extremely busy last few days, and I have been somewhat, uh, absent.

My apologies to all.

Nacho, I'll take a look into this on Friday. If I've read you correctly, you're looking for a way to unlink a client account from your master account, correct?

By the way, I'll certainly pass all your feedback about the Google Advertising Professionals program on to the right folks here at Google - but we'd also very much like to have your feedback via the 'Give Feedback" link on the lesson pages.

Your thoughts, suggestions, and gripes will all be valued. :)

AWR

[Nacho]

Nacho, I'll take a look into this on Friday. If I've read you correctly, you're looking for a way to unlink a client account from your master account, correct?
Adwords Support beat you to it Amigo, which was in about 24 hrs, so not bad ehh. Actually, I didn't want to unlink to any account, so happy to say (I rather be adding more accounts if you know what i mean ;) ). I just wanted to make sure it works. It turned out to be clearing my cache and cookies....grrr!

Now, if you guys could only do the same for Adsense . . . :)

Thanks for the response AWR!

[rustybrick]

AWR, I am looking for a way to do that as well. I have a client account as a campaign with mine. I can of course delete mine, its no big deal.

Just seems like others are looking for this as well.

[sebastian]

Being a moderator, perhaps i should show some constraint, but:

:::: I PASSED THE GOOGLE EXAM WITH FLYING COLORS ::::

81.7%

...ok, not "flying colors" ...but many of the questions had multiple answers and well - you gotta pick the "best one" which is subjective.

hooray for me.

have a nice friday.

[AussieWebmaster]

Being a moderator, perhaps i should show some constraint, but:

:::: I PASSED THE GOOGLE EXAM WITH FLYING COLORS ::::

81.7%

...ok, not "flying colors" ...but many of the questions had multiple answers and well - you gotta pick the "best one" which is subjective.

hooray for me.

have a nice friday.

Congratulations mate! Guess Google will see a little income from that...

[Chris_D]

The other part is to maintain a $1000 campaign in Adwords effectively for a period of 90 days

AWR - what I can't understand is why the 90 days only starts AFTER you do the exam. You've already got our account details - why can't Google recognise the accounts managed over the past 2.5 years? Or the value/ time for existing accounts?

It actually looks like Google is buying time - i.e. announce the program now, and have 3 months to actually work out how the program will work before anyone is actually certified.

Also - individual personal certification is interesting - but when will a 'corporate' certification be available - i.e a company certification?

[rustybrick]

AWR - what I can't understand is why the 90 days only starts AFTER you do the exam.

Maybe Google is trying to sync up how it handles new things in general. Just like new sites sit in a sandbox for 90 days. Note to people reading this, I am joking. :D

[sebastian]

i agree with idea that past time should be considered as long as the past accounts are still *active*

it seems a little silly that i can pass the exam, manage a huge account(s) and still have to wait for some probationary period...(???)

what is the reasoning behind it?

[AussieWebmaster]

Not much logic in it... but then does there have to be... there is a three month period from test to certification...

[grnidone]

Note: I am submitting this openly on SEW forums so others may learn the workaround...since I had to learn it through frustration.

Part of an email from my Google Adwords representative:


Currently when a client manager requests reports while logged in to MCM,
they will be limited to just 5 reports, no matter how many accounts they
have linked. They will also see the same reports, no matter which client
they are looking at.

The workaround:

Ideally, client managers should only generate ad-hoc reports while logged
in to MCM account. They should name these reports descriptively and
include something that reminds them of the account name.

If the client manager wishes to schedule reports (which I believe that
this advertiser would like to do), they should log in to the linked
account directly. They will then have a quota of 5 scheduled reports to
work with for this one account.



This report issue is a pain. I would like to submit this to you as an item that needs to be fixed. Please figure the number of reports for manager accounts as five times the number of clients they have.

Regards.

[AdWordsRep]

AWR - what I can't understand is why the 90 days only starts AFTER you do the exam. You've already got our account details - why can't Google recognise the accounts managed over the past 2.5 years? Or the value/ time for existing accounts?

...it seems a little silly that i can pass the exam, manage a huge account(s) and still have to wait for some probationary period...(???)

what is the reasoning behind it?
In my role here at AdWords, I'm not really on the inside track when it comes to the business-decision-making process. Essentially, I am a nuts-and-bolts AdWords Support person in my day job! :)

Still, I'll mention what little I know - and will also happily pass on your feedback to the Google Advertising Professionals team. As I understand it, the decision was made for two essential reasons:

* Firstly, to level the playing field, especially in the sense of not giving early beta testers of the program a competitive advantage over all others.

* Also, to allow some review time to ensure that Google Advertising Professionals are managing accounts for clients, as opposed to simply their own accounts - which is, after all, the focus of the program.



Also - individual personal certification is interesting - but when will a 'corporate' certification be available - i.e a company certification?
I don't really have an inside scoop on this (see above for disclaimer!), but I'll see what I can find out. To set appropriate expectations now, though: as with most companies in competitive marketplaces, firm information about future plans is a bit hard to come by. ;)

AWR

[AdWordsRep]

This report issue is a pain. I would like to submit this to you as an item that needs to be fixed. Please figure the number of reports for manager accounts as five times the number of clients they have.

Point well taken, grnidone, and I'll quote you in the Advertiser Feedback report I send out each week. A very large number of Googlers read this, btw, including the folks associated with the Google Advertising Professionals program.

AWR

[OptimizeOnline]

Currently when a client manager requests reports while logged in to MCM, they will be limited to just 5 reports, no matter how many accounts they have linked. They will also see the same reports, no matter which client
they are looking at.

My understanding is that this has been fixed and you should now be able to create up to 5 reports per account irrespective of whether or not you are logged in through your Client Centre.

[Chris_D]

Thanks for the feedback AWR!

I suppose its a bit different outside the US - where many of us are well known to the local Google country office - and many of us have been managing Adwords campaigns for longer than the country office has even existed!

[Chris_D]

<Edit - worked it out - this shows how to do it>

For employees of an agency to now be accredited as Google Advertising professionals - it appears that an employee needs to open a Google Adwords account in their own name, with billing details?

The basic fundamental requirement is that the campaign manager must have an Adwords account in their own name to start with.

Which doesn't actually fit an 'Agency' model.

Its a bit messy to have to open a Google Adwords account to manage 'real' client accounts.
No AdWords account? Create one through the sign-up wizard. Then return here to join the programme.

[grnidone]

Could you put a radio button or checkbox or something to allow ads to go through even if Google believes there is a misspelling. Usually the 'Misspelled' words are proper names of a product. It'd be nice if you could actually check a radio button box to say "This is a proper name, it is not misspelled" and the ad could run without being checked.

As it is now, if I *ever* touch, or tweak the ad, the ad is flagged and will not run immediately. I have to call my Ad rep up and have him/ her take time out of their day to push the ad through so it will run. It seems like this small feature could save a lot of time for both sides.