amcmullin
11-12-2004, 06:25 PM
SENIOR MANAGER, SEARCH
Department: Interactive Marketing
Reports to: VP, Interactive Marketing
Location: Westbury, New York
Company:
With one of the most recognized brands in gift retailing, 1-800-FLOWERS.COM provides a broad range of thoughtful gifts- including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts- to customers around the world via the internet or phone
Summary:
The Senior Manager, Search is responsible for the overall management of the company’s online search marketing efforts through management of internal marketing team, third party SEM vendor, and search engine partners. Additionally, this position is responsible for day-to- day management of multi-million dollar sales and expense operating budget.
This individual should be a self-motivated, highly analytical, online marketer who will manage the creation, implementation, tracking, analysis and optimization of paid and natural search marketing campaigns across multiple search engines.
Specific responsibilities include:
1. Increasing qualified traffic, conversion and acquisition of new customers while reducing overall costs.
2. Improving analysis and frequency of reporting and working closely with Customer Knowledge team.
3. Increasing awareness of product lines through testing and working with Product Managers to develop individual ROI goals based on profit margins of each product line.
4. Improving positioning of natural search listings by working with Web Site Marketing team and vendor on optimizing site.
5. Providing guidance to team on developing test matrices for creative for click-thru and landing page for conversion.
6. Developing pre-approved contingency plans for easy implementation.
7. Managing an Assistant Manager, Coordinator, and third party vendors and partners in meeting goals.
8. Managing multi-million dollar sales and expense operating budgets.
9. Conducting ongoing research and will be involved in the SEM community to stay abreast of latest developments; present at conferences.
Scope:
This individual will impact the organization through:
1. Increasing awareness of product lines online.
2. Increasing new customers by reaching new markets.
3. Developing pre-approved sales contingency plans that can be implemented quickly.
4. Increasing 1-800-FLOWERS.COM presence in the SEM community and press as experts.
5. Sharing lessons learned with other brands’ marketing teams to optimize performance.
Qualifications:
This individual should have 8+ years ecommerce/marketing experience and 2+ years of search engine marketing experience. Marketing or finance degree preferred. MBA a plus.
Individual must be a self-starter with demonstrated organizational, analytical, leadership, and interpersonal skills. Additionally, individual must have solid skills in Microsoft Word and Excel and, must have financial skills and experience in managing budgets.
Travel as needed for partner meetings, conferences, and further education.
Please send all resumes and cover letters to amcmullin@verizon.net
NO AGENCIES PLEASE
Department: Interactive Marketing
Reports to: VP, Interactive Marketing
Location: Westbury, New York
Company:
With one of the most recognized brands in gift retailing, 1-800-FLOWERS.COM provides a broad range of thoughtful gifts- including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts- to customers around the world via the internet or phone
Summary:
The Senior Manager, Search is responsible for the overall management of the company’s online search marketing efforts through management of internal marketing team, third party SEM vendor, and search engine partners. Additionally, this position is responsible for day-to- day management of multi-million dollar sales and expense operating budget.
This individual should be a self-motivated, highly analytical, online marketer who will manage the creation, implementation, tracking, analysis and optimization of paid and natural search marketing campaigns across multiple search engines.
Specific responsibilities include:
1. Increasing qualified traffic, conversion and acquisition of new customers while reducing overall costs.
2. Improving analysis and frequency of reporting and working closely with Customer Knowledge team.
3. Increasing awareness of product lines through testing and working with Product Managers to develop individual ROI goals based on profit margins of each product line.
4. Improving positioning of natural search listings by working with Web Site Marketing team and vendor on optimizing site.
5. Providing guidance to team on developing test matrices for creative for click-thru and landing page for conversion.
6. Developing pre-approved contingency plans for easy implementation.
7. Managing an Assistant Manager, Coordinator, and third party vendors and partners in meeting goals.
8. Managing multi-million dollar sales and expense operating budgets.
9. Conducting ongoing research and will be involved in the SEM community to stay abreast of latest developments; present at conferences.
Scope:
This individual will impact the organization through:
1. Increasing awareness of product lines online.
2. Increasing new customers by reaching new markets.
3. Developing pre-approved sales contingency plans that can be implemented quickly.
4. Increasing 1-800-FLOWERS.COM presence in the SEM community and press as experts.
5. Sharing lessons learned with other brands’ marketing teams to optimize performance.
Qualifications:
This individual should have 8+ years ecommerce/marketing experience and 2+ years of search engine marketing experience. Marketing or finance degree preferred. MBA a plus.
Individual must be a self-starter with demonstrated organizational, analytical, leadership, and interpersonal skills. Additionally, individual must have solid skills in Microsoft Word and Excel and, must have financial skills and experience in managing budgets.
Travel as needed for partner meetings, conferences, and further education.
Please send all resumes and cover letters to amcmullin@verizon.net
NO AGENCIES PLEASE