Who has the best conversion tracking?

[amuller]

Of these 3: Google, Overture and FindWhat, which do you think has the best conversion tracking? (in terms of features, easy set-up, and overall experience with).

[tomslick]

The Overture conversion tool is a tad friendlier because you to place javascript in your header. Google forces you to place an text block in the body of a transaction confirmation page.

I have not worked with FindWhat's conversion tracking.

[PPC]

I appreciate that Google integrates its bid management with conversion tracking. The interface is stable and very easy to navigate. Overture has tried too hard in my opinion with its automated search optimizer tool. Sure its great if you would like to take a vacation and let an automated process manage your bids, but an automated process will never be able to factor all of the variables that I can when deciding where each individual bid should be placed. Due to the instability and unreliability of Overture's DTC, I prefer to download reports from Overture Performance Marketing Console and then use Atlas Onepoint to place bids.

In terms of accuracy, we have had problems with each but they were internal. Once fixed, both Overture and Google provide accurate tracking data.

[AussieWebmaster]

Good to see people are getting good results with the PPC tools... as we run on over 15 engines we need a third party tool that includes bid management, click fraud tracking and ROI.