Search Marketing Desktop tool out of beta

[YahooPete]

Hey Everybody,

Just wanted to make you aware that our desktop editing tool, Search Marketing Desktop, is now available to most of our advertisers (eligibility is based on minimum monthly spend and a few other factors). Using SMD, it takes just a few clicks to modify multiple campaigns, ad groups, keywords and ads at the same time.

For more details, please visit our blog (http://www.ysmblog.com/blog/2010/03/04/five-ways-advertisers-can-save-time/) or the SMD sign-up page (http://advertising.yahoo.com/desktop/en_US). We're also hosting a free webinar about SMD this coming Thursday--you can sign up through the link in the blog post.

YahooPete

[AccuraCast]

Why does Yahoo! impose minimum eligibility criteria for a desktop editing tool. That makes very little sense. Whether someone spends £1000 / day or £1 / day, their ability to edit ads should not be restricted.

[AussieWebmaster]

true - adwords editor does not cost anything and there are no minimums

[AccuraCast]

Even Microsoft's desktop Editor and Excel plugin are free and unrestricted.

[Discovery]

Yahoo still has not learned the lesson that their customers are sick of their take it or leave it attitude. Through the years they have pissed consumers off with:

No reports
Reports 3 days old.
Automatically opted in to content.
Automatically opted in to expanded search
No country specific targeting
That frustrating deposit model.
No referral reports
Limited domain exclusions
The list goes on and on...

With a fraud riddled content network, no referral reports, limited site exclusion and no desktop tool advertisers avoided using YSM.

Few took the time to fully recreate our Google and Adcenter campaigns on Yahoo. So, Yahoo now comes out with a tool to help us do it, but they discard the very advertisers that could most benefit from the tool.

I've seen these illogical decisions so often from Yahoo that I just have to laugh once again.

[SEORockStar]

Thanks for the Update ............

[AccuraCast]

@Discovery Fully agree with you. Yahoo! is the worst - they are the main reason for their own downfall.

[Andrew[MG]]

They have released this tool and soon they are going to be merged into AdCenter? Bit of a waste of time no?