Formulas for KEI, KOI and KFI need checking.. :)

[wood1e]

Hi, I have posted previous as my results for KEI, KOI and KFI seemed incredibly high, and I don't think I have found a new niche where no-one optimises...Anyway can someone check my formula? Or I am happy to except variations.

Key Word Effectiveness (KEI) - Est Monthly searches*2/Competition *1000 (where competition equals number of websites when keyword searched).
Keyword Opportunity Index (KOI)- Est Monthly searches*Est Monthly searches/Allinanchor: (where Allinanchor equals the number of websites in results for that specific keyword).
Keyword Feasibility Indexes (KFI)- Est Monthly searches*Est Monthly searches/Allintitle: (where Allintitle equals the number of websites in results for that specific keyword).

Where I normally find KEI say at .28 or very low single figures, this is in completely separate niche research.

So when I came to this niche and found KEI at 205 and KOI at 47 million and KFI at 16 million...I suddenly started thinking I had got the formula wrong.

One other element, I am using Google keyword tool, and selecting 'pages from uk' when searching Google for number of websites. Not sure if this is something to do with the highly competitive un-optimised keywords?

[JohnW]

wth? where did these crazy abbreviations/acronyms come from?

There is no magic formula.

[wood1e]

I realise that there is no magic formula....But there are many acronyms floated around, KEI, KOI and KFI are but three. With all of them having having variations on the formulas...

By using all three I can see various different trends. My issue was are the formula correct and if so brilliant as the niche I am working on is completely un-optimised.

Thanks for you help...no really it has been inspirational!!!

Oh and to answer your question....this forum...!!!

[AussieWebmaster]

the only formula worth tracking is ROI or CPA... to add to the letter jumble

[wood1e]

What does CPA stand for?

As for ROI of course that is the only one...but how do you decide which Keywords are worth backing? if you have not got some yard stick to at least qualify them with?

[AussieWebmaster]

CPA = Cost per acquisition

[wood1e]

So that has nothing to do with Keywords? well in terms of PPC it does.

But not if you are looking for effective keywords, but using an PPC campaign.