SteveLaLonde
09-11-2008, 05:20 PM
Hi Everyone,
I've recently been very frustrated with not having an AdWords report which can show hourly conversion data. I know this has been discussed here, and suggested to AdWords rep, so i think this is something that bugs a lot of AdWords power users.
Today, I decided to implement something in Analytics, which (SORT OF) shows AdWords Conversion data, by the hour.
What I did was implement a duplicate website profile in Analytics, and then apply a filter which will only show AdWords data, essentially creating an AdWords-only GA profile.
You can then use this profile to look at hourly conversion rates and totals for AdWords traffic. You can't get granular, like to the campaign/ad group/ or keyword level. Instead, you'll see overall trends.
Still, this could help to better inform everyones day parting, as you may see obvious times when your AdWords account converts at a high %, low %, etc.
Let me know what you guys think. Here's my blog post on the subject, with full instructions:
dragonsearchmarketing.com/blog/?p=40
Thanks!
Steve LaLonde
I've recently been very frustrated with not having an AdWords report which can show hourly conversion data. I know this has been discussed here, and suggested to AdWords rep, so i think this is something that bugs a lot of AdWords power users.
Today, I decided to implement something in Analytics, which (SORT OF) shows AdWords Conversion data, by the hour.
What I did was implement a duplicate website profile in Analytics, and then apply a filter which will only show AdWords data, essentially creating an AdWords-only GA profile.
You can then use this profile to look at hourly conversion rates and totals for AdWords traffic. You can't get granular, like to the campaign/ad group/ or keyword level. Instead, you'll see overall trends.
Still, this could help to better inform everyones day parting, as you may see obvious times when your AdWords account converts at a high %, low %, etc.
Let me know what you guys think. Here's my blog post on the subject, with full instructions:
dragonsearchmarketing.com/blog/?p=40
Thanks!
Steve LaLonde