Low Volume Traffic on MSN

[Mary Fernandez]

I am involved in online travel business and have a flight account on MSN. My account is doing good on MSN but the generic and destination keywords are not doing good. Kindly suggest me on this as i have applied all the strategies to achieve good conversion rate but nothing worked.
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Mary Fernandez

[AussieWebmaster]

try settinng up keywords for flight names - rome-tokyo flights new york to los angeles flights

[Gooner151078]

It's best to stick to less generic keywords unless you have a lot of inventory as you will be competing against larger operators, regardless of your market.

It's a good idea to target niche keywords that are particular of your site. For example, try using airport codes such as LAX or LHR. Use creative that talks about the unique aspects of your site. What do you offer that your compettiors do not?

I am not sure however that MSN affords you the same level of keyword targeting that you would have been privelege to on other engines.