New to Adwords

[neroma]

Okay,

Ive watched the videos on the learning centre ive read various pdf's on effective adword campaigns, I now have a few questions.

We have our campaign set-up for english speaking countries. google.co.uk, google.com, google.com.au , etc. I want to see which of these countries are providing us with the clicks. Is there a way to see this?. Or would I have to set up different ad groups with different regions.

[AussieWebmaster]

yes you need to add Google Analytics and look in the traffic source - it will give numbers by country, city etc.

Can you get it for paid? only if you set each country up as a separate ad group

[neroma]

hmm but this doesnt, tell you what google search engine they used. for example analytics says maritius (sp), but im sure they didnt come from google.com.maritius...hehe

[michelle car]

Neroma, I would use different campaigns to target different countries. You cannot do this by adgroup, as there is no options in the adgroup settings to target geographically. Only at campaign level. This will also mean when you login, you can quickly see from the campaign management screen where your clicks are coming from - no need to even pull a report.

[neroma]

thank you Michelle,

Good idea. It seems looking at the reports we are not getting the clicks. i will set this up at the campaign level

[AussieWebmaster]

good catch michelle... answered that one too fast

[shaneekirk]

Just another opinion:

I wouldn't set up duplicate campaigns for geo-targeting. I would set up a custom report in Google Analytics that shows you the geo-targeting (look at the map feature). Yes. You can overlay and segment the paid only clicks, from Google only.

Also, if you were targeting other languages, THEN I would set up the different campaigns based on language (since the keywords would be different).

[neroma]

Hi guys,

Thank you for your advice, the targeting has brought up some interesting results. For instance, two of the keywords we are after have now almost trippled in price for .co.uk and .com. Its weird though because when I check these in the traffic estimator the cpc is really low. Does anybody have an opinion on this?

[shaneekirk]

My guess is that it is the "magical" quality score. So, I would work on your ad copy (try to get your keywords in your ad copy) and your landing page (same thing, more keywords in the landing page).

Over time, work on your CTR, this will push the costs back down.

[AussieWebmaster]

yes your QS will impact what you ahve to bid and the system works from the group average

[sayad]

thats a good thought of creating campaigns of different regions and languages , but i dont know how to do that.Why not write to the creators forrum that this is our demand and we will show them our benifits such that they asccept our demand.
Reply back if think it is sensible.

[Mary]

Hello everyone,
I have 2 questions, 1. I used to have one campaign targeting all regions than I switched to seperate campaign targeting different regions, my conversion dropped dramatically so I had no choice but to switch back to targetting all countries. anyone can let me what happened here?

2. I am wondering would the results be better for the region targetted campaigns than the campaigns targeting all countries?

Thanks heaps!

[shaneekirk]

My guess is that you were having specific regions that were converting very highly. You'll have to look through your leads/sales to determine where they are. In that case, you may/may not want to have a separate campaign targeted to that one specific region.

But, if your product is "global" and you are wanting to spread the budget fairly evenly, I would leave the geo-targeting global and not break up the campaigns into separate regions.

[Mary]

Thank you!

[rensquared]

My guess is that it is the "magical" quality score. So, I would work on your ad copy (try to get your keywords in your ad copy) and your landing page (same thing, more keywords in the landing page).

Over time, work on your CTR, this will push the costs back down.

Question. When do you get those quality scores from google?

[danielscott8]

Hi every one o am new to this forum and adwords, I need your guidance for learning adwords...

[AdWordsRep]

Hi every one o am new to this forum and adwords, I need your guidance for learning adwords...

Hi danielscott8 - many many years ago when I was in high school I jokingly asked my history teacher "What were the long term effects of the 'Great Depression' on the American economy?"

This was an incredibly broad question - and thus rather difficult to answer in less than a hundred pages or so - and not surprisingly, I did not get an answer.

In a sense your question is similarly broad, and equally difficult to answer. For example there are about 3000 pages of information on the subject in the AdWords Help Center, and many folks on this forum have spent years learning how to use Adwords most effectively, through study and day-to-day experience.

All that said, at the bottom line, the best approach is to make use of all available resources, including this forum - and then expect to spend quite a bit of time of energy in the process.

While it is possible to literally go through the steps of setting up up an AdWords campaign in 15 minutes or less, I'd go so far as to say it is virtually impossible to set up a successful campaign in that sort of time. Truth is, there is a learning curve - and only a certain amount of study and first hand experience will answer.

Here is just one resource where you will find many detailed lessons to help you learn how best to use AdWords:

* AdWords Learning Center"
http://www.google.com/adwords/learningcenter/

Also, some very important (and basic) tips may be found on the page linked to below, from the AdWords Help Center:

* Tips for success:
https://adwords.google.com/support/bin/static.py?page=tips.html

The topics covered on this page - which are essential to using AdWords effectively:

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

AWR

[AussieWebmaster]

AWR - good to see you back online.... hope summer was good and are refreshed and ready to give more indepth answers like the one above

[rensquared]

Hi danielscott8 - many many years ago when I was in high school I jokingly asked my history teacher "What were the long term effects of the 'Great Depression' on the American economy?"

This was an incredibly broad question - and thus rather difficult to answer in less than a hundred pages or so - and not surprisingly, I did not get an answer.

In a sense your question is similarly broad, and equally difficult to answer. For example there are about 3000 pages of information on the subject in the AdWords Help Center, and many folks on this forum have spent years learning how to use Adwords most effectively, through study and day-to-day experience.

All that said, at the bottom line, the best approach is to make use of all available resources, including this forum - and then expect to spend quite a bit of time of energy in the process.

While it is possible to literally go through the steps of setting up up an AdWords campaign in 15 minutes or less, I'd go so far as to say it is virtually impossible to set up a successful campaign in that sort of time. Truth is, there is a learning curve - and only a certain amount of study and first hand experience will answer.

Here is just one resource where you will find many detailed lessons to help you learn how best to use AdWords:

* AdWords Learning Center"
http://www.google.com/adwords/learningcenter/

Also, some very important (and basic) tips may be found on the page linked to below, from the AdWords Help Center:

* Tips for success:
https://adwords.google.com/support/bin/static.py?page=tips.html

The topics covered on this page - which are essential to using AdWords effectively:

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

AWR
I didn't know there is a thing called adwords learning center

[danielscott8]

Hi AdWordsRep,

Thanks for suggestions and providing the links to learn about adwords.....

Regards,
Daniel Scott

[AdWordsRep]

Thanks for suggestions and providing the links to learn about adwords.....

You are most welcome, danielscott8 - and thank you for the thank you!

AWR