View Full Version : AdWords v. Facebook (research in progress)
abbottsys
07-31-2008, 11:45 PM
Well, after a bit of fussing around I finally got my ads on Facebook working. The results are interesting.. 500 visitors/day at about $0.50 CPC and 0.04% CTR (competitive with what I get on the AdWords Content Network). Now the question is the quality of the traffic.
AussieWebmaster
07-31-2008, 11:58 PM
I am sure that you have conversion tracking in place and will come back and give us a full report.
BTW are you coming to San Jose?
abbottsys
08-01-2008, 12:04 PM
I am sure that you have conversion tracking in place and will come back and give us a full report.
BTW are you coming to San Jose?
Sorry, can't make San Jose. Have a Martini without me ;)
abbottsys
08-04-2008, 05:20 PM
OK, my Facebook test is finished. The ad generated heavy traffic, but almost no conversions. Conclusion: Not a useful ad distribution channel. AdWords still rules.
AussieWebmaster
08-04-2008, 05:26 PM
yeah that is what I found too.... would have to be some seriously appropriate to general social media to work or so low cost compared to regular banners for an industry that it works