About David Szetela's URL extraction tool

[Costangelo]

Hello folks
this is angelo from italy

I'm using adwords for advertising my business. I've used in the past some keyword generation strategies for the content network suggested by David and I've seen very good improvements in the qualities of websites my ads appear on.

It needs some changes for the better of course, but I can honestly say, THANK YOU David.

Now, I would like to ask you something about the Web Data Extractor tool you've talked about here
http://searchenginewatch.com/showPage.html?page=3629300

I've downloaded the trial version and I've been astonished by the amount of website it searches in a very short time

My question for you is simple:
At the beginning of the search, in the SESSION SETTINGS panel, there are 3 option to extract URL

1) base URL
2) full URL
3) full html/non-html URL

I'm not able to understand the difference.. may you kindly be clearer about this point?
Which is the best for having the greatest number of websites containing the "KEYWORD" I want?

Thank you so much!
Angelo

[szetela]

Hi angelo,

Good to hear from you again, and I'm glad your Content campaigns are doing well!

To answer your question: the first option delivers just the domain name; the second delivers the full url. So the first might deliver:

http://www.KrispGuitars.com

and the second would deliver a full url to a particular web page, like:

http://www.KrispGuitars.com/TwelveStrings.html

and I'm embarrassed to say I don't know what the third option does - but I suspect it's unnecessary for your purposes.

Hope this helps,

David

[Costangelo]

Hi angelo,

Good to hear from you again, and I'm glad your Content campaigns are doing well!

To answer your question: the first option delivers just the domain name; the second delivers the full url. So the first might deliver:

http://www.KrispGuitars.com

and the second would deliver a full url to a particular web page, like:

http://www.KrispGuitars.com/TwelveStrings.html

and I'm embarrassed to say I don't know what the third option does - but I suspect it's unnecessary for your purposes.

Hope this helps,

David
Hi David

Grazie mille ;-)

So, based upon what you've said, what do you think is the best? advertising just only on the page containing my keyword or on the entire website containing that/those page/s containing that keyword?

David, as you've probaly noticed by using Web Data Extractor, as you begin the URLs search by clicking on START, a box appears saying this:

"You've selected URL exraction only. Do you want to extract URL from Search Engines results only (you will not spider external sites)?
YES NO"

David, what do you thinkg does it mean briefly and what should we choose? yes or not?

Grazie mille David!!!
Regards from Italy
Angelo

[szetela]

Hi David

Grazie mille ;-)

So, based upon what you've said, what do you think is the best? advertising just only on the page containing my keyword or on the entire website containing that/those page/s containing that keyword?

David, as you've probaly noticed by using Web Data Extractor, as you begin the URLs search by clicking on START, a box appears saying this:

"You've selected URL exraction only. Do you want to extract URL from Search Engines results only (you will not spider external sites)?
YES NO"

David, what do you thinkg does it mean briefly and what should we choose? yes or not?

Grazie mille David!!!
Regards from Italy
Angelo

Prego, Angelo.

Sometimes you will want to advertise on all site pages, and sometimes only on specific pages within a site. But retrieving full page urls won't help you target individual pages. To do that you need to use placement-targeted content campaigns and use the Placement Tool to focus on site subsections.

Google has also introduced a new capability that lets you target specific pages of specific sites based on keywords; that capability is described here (http://adwords.google.com/support/bin/static.py?page=enhanced_campaigns.cs&sourceid=awo&subid=en-us-et-fyi_agencynews).

Regarding your second question: choose the first option - otherwise the tool will pull in sites linked to by the site you're interested in.

Hope this helps,

David