Quality Scoring by Google

[B-Double-U]

So,

I created an ad group last night out of sheer laziness. I dumped in a few hundred product titles into the group. The titles were exact match on the product titles, so they were exactly what was written on the pages. These titles are VERY long (over 50 characters total).

I came in this morning and I find half of them are "Inactive for search - Increase quality or bid $1.00 to activate".

This is all fine and dandy except for one thing...

The ones that were disabled have not even had one single impression yet.....

What gives?

Please keep in mind that these are so targeted that the keyword is the title of the page and the product title, so they are extremely relevant.

[AussieWebmaster]

if the products are really specific and you have them exact matched it is possible people do not search for them that way... may have to drop product codes etc and go from Toshiba 32" LCD TV to Toshiba LCD TV

[B-Double-U]

OK,

I just got off the phone with our goog team and she enlightened me on a few things...

One of them (and you are correct AussieWebmaster) is that some are too specific, in that, there is not enough search volume based on their monthly volume.

One thing that I was not aware of, is that is that google adwordsworks best with adgroups containing 20 or less keywords

Also, I always thought that the landing page played a larger role as a determining factor of the quality score and she said that this is not the case, it is more based on the content of the ad itself. So if you want a good quality score, she told us to use the keywords directly in the ad (staticly, not with keyword insertion). This I was also unaware of, I was under the impression that the keyword insertion would work in the same manner.

Lastly, she said that if this does happen and your keywords get dinged, you aren't stuck. I know that people run into this all of the time and then their keywords become useless even if they do make changes or they are forced to pay some outrageous price to turn them on. She said that the workaround for this is to delete them from the campaign that they are currently in and create a totally new campaign with new (different) ads in it and they should be looked upon as new and different terms. So they would not carry their score with them.

[John Bar]

"works best with adgroups containing 20 or less keywords"

I've read that before, and I adhere to it. Just wondering why, though, GoogleGod cares how many kw's are in a group? I assume it's an easy answer. I also assume I'm too lazy to think it through.

[Discovery]

I always love this catch 22.


We hear we need to create high quality matches to the searchers keywords.

We hear we need to expand out the long tail terms to take advantage of high quality, but specific queries.

We are told to keep our campaign themes tight!

We are told to use single word adgroups, or 20 KW adgroups.


Then when an advertiser actually attempts to pull this off what happens? They learn that by using single KW and 20 KW adgroups they will quickly max out the account adgroup and campaign limits.

Discovery

[guinanie]

Your optimization strategy depends on the objectives that you define for your campaigns. Your ad group's entire keyword list helps determine where your ads show on the content network. Each ad group should have a cluster of 5 to 20 keywords that relate closely to one another and to the ads in that ad group. The more closely related your keywords, the more likely it is that your ads will find the right audience.

[Discovery]

I'm curious Guinanie,

When you say 5-20 keywords does that count all match types?

toys
"toys"
[toys]

Would be considered 1 keyword in your campaign or 3?

Discovery