book for beginners?

[kidmercury]

anybody know any good books for beginners on PPC? i mean real beginners, the simpler the better.

[seobook]

here is a free guide I wrote
http://www.seobook.com/overture-adwords.pdf

if you want lots more info (and you should...because they are really good books / ebooks well worth reading)

Andrew Goodman's ebook
http://www.page-zero.com/products_asroi.asp

Perry Marshall's guide
http://www.perrymarshall.com/adwords/


Andrew Goodman also wrote a physical book that will be out November 9th
http://www.amazon.com/exec/obidos/ASIN/0072257024/qid%3D1098400423/sr%3D11-1/ref%3Dsr%5F11%5F1/102-0424400-5707351

[I, Brian]

Aaron also introduces and covers PPC at fair length in SEO Book:
http://www.seobook.com