AWR - Comments Wish List

[Discovery]

It's been a little while since we pushed out a wish list.. and we're pushy people, so here is the start of the list. I only have a couple, Asys will round out the next 100.

#1 Content: Allow us to keep content match running, but to stop adding new partners. Freeze the list if you will, let us work with it, refine it by targeting some and excluding others. When we're ready, we'll open it back up to accept new parters and start the process again. To much time is spent on excluding activities and we would like to be more proactive on targeting.


#2 Vision: Doubleclick, Placement, Print, Radio, TV and oh ya straight up PPC text ads. There are a lot of offerings yet each medium is treated as individuals, stand alone campaigns. When will you migrate adwords into a platform that can create integrated marketing campaigns? Allow us to Associate mediums, adgroups and targeting into a cohesive campaign that can be reported on as a group. I'm fairly certain this is the direction G is taking. If so, I think this vision needs to be explained more clearly especially to folks who do not have experience working with an enterprise level CRM system.


Discovery

[AdWordsRep]

It's been a little while since we pushed out a wish list.. and we're pushy people, so here is the start of the list.

Fantastic! Many thanks for doing this Discovery.

I only have a couple, Asys will round out the next 100.

I am having a hard time getting this grin off my face. ;)

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As it happens I visited this forum just now to look for comments/questions/requests to quote in this week's Advertiser Feedback Report - so your timing could not have been better.

Your thoughts are now copy/pasted into the report.

I'll check back before the report goes out (and it will be hours earlier than usual, since I want to catch the US portion of my reading audience before they start focusing on July 4th activities) to see if abbottsys has either met or exceeded your prediction, on the first day - heheh.

Again, many thanks. ;)

AWR

[lekili]

Not sure if these have been suggested before, but here goes:

1) quality score column for campaigns that are conversion optimizer enabled

2) even better, a quality score report that we can run from the report center

These would be suh-weet!

[AdWordsRep]

Got it Lekili - many thanks. ;)

I'll check back one more time before I publish the report - probably in a couple of hours.

AWR

[AdWordsRep]

I'll check back one more time before I publish the report - probably in a couple of hours.

Back again - and getting ready to publish shortly. I'm looking forward to seeing what ideas are posted next week.

Long may this thread continue to rise to the top of the page. Thanks again, Discovery, for creating the thread - and to lekili for your post. ;)

AWR

[AdWordsRep]

Bringing this thread back to the top of the page for a quick heads-up.

This week's Advertiser Feedback Report will go out tonight, perhaps as early as 8:00PM Pacific.

By way of background, this report is sent each week to a great many (subscribed) Googlers, globally - and it's a good way to 'be heard' by the right folks.

Your Wish List items are most welcome.

I'll certainly check back before I send the report tonight, and include any new posts in the report.

Thanks in advance. ;)

AWR

[Discovery]

#1 Discovery - Content: Allow us to keep content match running, but to stop adding new partners. Freeze the list if you will, let us work with it, refine it by targeting some and excluding others. When we're ready, we'll open it back up to accept new parters and start the process again. To much time is spent on excluding activities and we would like to be more proactive on targeting.


#2 Discovery - Vision: Doubleclick, Placement, Print, Radio, TV and oh ya straight up PPC text ads. There are a lot of offerings yet each medium is treated as individuals, stand alone campaigns. When will you migrate adwords into a platform that can create integrated marketing campaigns? Allow us to Associate mediums, adgroups and targeting into a cohesive campaign that can be reported on as a group. I'm fairly certain this is the direction G is taking. If so, I think this vision needs to be explained more clearly especially to folks who do not have experience working with an enterprise level CRM system.

3 quality score column for campaigns that are conversion optimizer enabled

4 even better, a quality score report that we can run from the report center.


# 5 Discovery - New Keyword Statistics. Great new feature!
Comments: The add to list is perfect, however some may miss that you need to select the little arrow icons to change the match type. You should have an option to add all three match types.
There should be a "Total Volume" setting, so one can view total number of queries without duplication in all match types.

[AdWordsRep]

Got 'em, Discovery - many thanks!

AWR

[AdWordsRep]

Well, I'm back again with a follow-up comment from a reader of the Advertiser Feedback Report - who emailed me today regarding this request from the list:

[...] 3 quality score column for campaigns that are conversion optimizer enabled [...]

My colleague wrote:

Please let the forum member know know that the Quality Score column is already available. It's not shown by default, but advertisers can add it in the same as they would for non-Conversion Optimizer ad groups. It did go away for a short while, but it's back now.

Sounds as if I need to brush up on a few of the nuances of AdWords myself. ;)

AWR

[lekili]

ah, there it is -- thanks for the update :D

[Discovery]

Hope its not too late:

July 24

#6 Discovery - MCC; I like the new feature to see performance data summarized on the home page. But if you want to knock this one out of the park, allow us to associate clients into named groups so we can view this according to our own criteria.
The performance stats for one clients is WAY different than others in a different industry. This skews the data.

#7 I'll bang the drum on the concept of allowing advertisers to self describe our campaigns. In essence allow us to draw associations between campaigns, adgroups and other tactics and report on them as a whole, or individually. Thats kind of vague I know, but what I am driving at is that if I could associate/link adgroups together under a named alias I could isolate and report on specific elements I am interested in, regardless of where they are located within the campaign structure. As new and varied ad opportunities are offered added this may become more and more useful.

#8 In another thread we joked about freebees, but it uncovered an important issue of communication. ASys said that gifts, invites and other things were communicated with the card holder name on file. Depending on the business relationship we have with a client we may user our profile or theirs. Google may be sending things to them that are not relevant and we may be missing out on important communications.

Discovery

[AdWordsRep]

Hope its not too late

Far from being too late, I'd call it perfect timing.

I just arrived here a few minutes ago to look for quoteworthy posts.

I have now included these three requests in the report, along with enough quotes from the 'pre-heat oven' thread to provide background and context for #8.

Again, many thanks for keeping this thread alive, Discovery. I love to include such feature requests in the report.

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Much much earlier in this thread, Discovery wrote:
I only have a couple, Asys will round out the next 100.

I can only assume that abbottsys now believes AdWords to be perfect -- and that it simply can not be improved.

Am I correct, abbottsys?

:) AWR

[Adspire]

I haven't followed this thread earlier so here might be a request which has been suggested earlier - anyway here we go:

Ad-control center:
Why not encance the features of your ad-section by allowing advertisers to prepare ads to go live at certain pre-set time slots in the future (useful for planning future product launches) and perhaps even better; planning for certain ads to run in certain time slots exactly the way you allow advertisers to bid separately in different time slots throughout the day.

Being able to plan for selected creatives to run based on time of day would be a nice benefit to a lot of advertisers - e.g. advertisers pushing 'ship next day offers' for orders placed before a certain time a day or advertisers pushing certain offers throughout the day.

Adspire

[Mel66]

Ad-control center:
Why not encance the features of your ad-section by allowing advertisers to prepare ads to go live at certain pre-set time slots in the future (useful for planning future product launches) and perhaps even better; planning for certain ads to run in certain time slots exactly the way you allow advertisers to bid separately in different time slots throughout the day.

Being able to plan for selected creatives to run based on time of day would be a nice benefit to a lot of advertisers - e.g. advertisers pushing 'ship next day offers' for orders placed before a certain time a day or advertisers pushing certain offers throughout the day.

Adspire
I take it you're looking for the ability to schedule ads/creatives within an ad group, rather than setting up an entire campaign (which currently can be scheduled with start/end dates). If I'm right, I agree. This would be a very useful feature to have at the ad group level at minimum. Often we have clients who have special limited time offers for a certain ad group within the campaign. Currently my options are to (1) set up an entire campaign, scheduled, for each special offer or (2) manually pause and activate the ad/creative within an ongoing ad group. Scheduling within ad groups would make this unnecessary.

Also to Discovery's comment about notifications & gifts going to the account cardholder, that doesn't make a lot of sense. I think it's pretty rare for the cardholder to be the one who's actually managing the Adwords account on a day to day basis. The goods should go to whoever is doing the heavy lifting. :)

[Discovery]

Perhaps I should give Google my real address, but I'm very hesitant as I don't want a rush of satellites, street photographers and videographers to descend upon me, my home, my office and my car to capture and map my daily commute to work, bike route, jogging route and occasional secret run to Coldstone so crazed internet stalkers can well, stalk me.

PS: 66 you left your Google refrigerator out on your back porch and your front gate is unlatched. You may want to run home to secure it before it gets raided.

Discovery

[lekili]

AWR -- FYI quality score column for campaigns that are conversion optimizer enabled is there, but is missing Keyword Analysis button that gives insight on details of quality score.

Also, regarding adspire's request for more ad control -- I'd like to be able to set Ad serving options at the ad group level vs campaign level for more control.

[AdWordsRep]

All the new posts since last week are now copy/pasted into this week's Advertiser Feedback Report.

Full disclosure: I did not include #15 in the REQUESTED FEATURES section, Discovery. It's in the OTHER SUBJECTS section instead.

Thanks to one and all for keeping this thread alive. :)

AWR

[rensquared]

Um, better content I guess

[AdWordsRep]

Um, better content I guess

Hmmm.

I think I'll need a little more detail than that, rensquared. I hope you'll post again and explain in more detail about what you mean, exactly.

;) AWR

[rensquared]

Hmmm.

I think I'll need a little more detail than that, rensquared. I hope you'll post again and explain in more detail about what you mean, exactly.

;) AWR

Um, having a better content.. Um, I want it to look more interesting..

#1 Discovery - Content: Allow us to keep content match running, but to stop adding new partners. Freeze the list if you will, let us work with it, refine it by targeting some and excluding others. When we're ready, we'll open it back up to accept new parters and start the process again. To much time is spent on excluding activities and we would like to be more proactive on targeting.

I want this wish list, I want the content match to have a better one

[Discovery]

There may now be a work around for "freezing" content partners using the new placement/keyword combo feature for content.

If you have collected a great deal of placement data over the past year or so you should be able to create a list of top perfoming domains (content partners), a master list if you will.

Shot-gun approach:
Add all these placements to an entire adgroup
In your campaign's settings
> Choose where your ads are displayed.
> Under the content network choose:
** Relevant pages only on the placements I target
With this choice, your ads can appear only on content network placements that you have entered.

Note: that this is a campaign wide setting, so you need to feel comfortable that you have stopped all new content partners from being added to all adgroups under this campaign.

Refined approach:
Instead of using the entire list of hand picked placements (domains/content partners). Run a placement report according to a single adgroup, now go through your selection process to create a list of premium content partners. Ad this refined list only to the targeted adgroup.

There are a number of other combinations to use to tease out the best performing sites (isolating keywords). But that would entail a much longer post.

Discovery

[Discovery]

Wish List:

Placement Reports
Perhaps I have missed how to do this in the report center, but
it would be fantastic to be able to limit the placement report URL to just one directory level down. This way we could easily copy and paste this into our exclude or target list.

hotnews.com/finance/news/chicago/thisistodaysnews.asp
to
hotnews.com/finance/

Either that or allow for up to 3 levels down to be submitted.

Discovery

[AdWordsRep]

Your latest post is now included in this evening's Advertiser Feedback Report, Discovery.

Many thanks. :)

There are still about five hours (at least) for others to post and have their feature requests included in this week's report.

It's a very good chance to have your feedback about what features or tools you'd like to incorporated into AdWords be heard by the right folks.

AWR

[Mel66]

I have one: Include conversion data in the hourly reports. It's difficult to use dayparting effectively if we can't pull conversions by the hour. Impression and click data is important, too, but without conversion info, we're flying blind.

[AdWordsRep]

Thanks Mel66,

I'll include your post in Thursday's Advertiser Feedback Report - and hopefully others will post with their Wish List ideas as well.

As I've mentioned before, it's a good way to have your voice heard by the right people here at Google. ;)

Cheers,

AWR

[BasicECommerce]

I have one: Include conversion data in the hourly reports. It's difficult to use dayparting effectively if we can't pull conversions by the hour. Impression and click data is important, too, but without conversion info, we're flying blind.

Thanks Mel! I've been begging for this for a year. (Also, thanks to AWR for listening and pushing this along.)

-BEC

[SteveLaLonde]

I have one: Include conversion data in the hourly reports. It's difficult to use dayparting effectively if we can't pull conversions by the hour. Impression and click data is important, too, but without conversion info, we're flying blind.

^Best Request Yet!!! I totally agree.


And Here's another, create a new 'broad' match type, a few notches less broad than the current BM. Would likely help advertisers more than anything else you could do.

[Mel66]

And Here's another, create a new 'broad' match type, a few notches less broad than the current BM. Would likely help advertisers more than anything else you could do.

Great one Steve - this has been an oft-requested feature. I'd like to have two choices for broad match: "classic" broad match, where ads show on queries that include all words in the keyphrase, even if they're out of order, but NOT on "expanded" queries that don't include the actual keywords; and "expanded" broad match that does include synonyms & other variations. Give us the choice.

[SteveLaLonde]

Thanks Mel, happy to hear I'm not alone with my request!!

This thread by Abbottsys about adwords ads not showing due to low search volume (http://forums.searchenginewatch.com/showthread.php?t=23556) made me think of another wish for the wishlist:

Since so many people have keywords which aren't showing due to low search volume (many folks may not even be aware), it would be nice to have a fast way to check to see which words in an account are in fact not showing for this reason. Remember, we're not talking about Quality Score here. A keyword can have a Great quality score, and you'll assume it's showing, but further investigation reveals it may not be displaying, due to "low search volume".

Hovering over each tiny magnifying glass, or typing keyword after keyword into the diagnostic tool is a bit too tedious for me!! I think a new column "Ad Showing: Y/N" at the ad group level, or something like that, would really help.


Thanks,

Steve LaLonde

[AdWordsRep]

Dang! I love it when this thread gets active. ;)

Report goes out in (pauses to count on fingers) about 32 hours - so still plenty of time for more.

AWR

[AdWordsRep]

OK, this time I don't need to count on my fingers.

The report goes out in about three hours, and I'll happily include any new feedback that shows up before then.

Thanks!

AWR

[AdWordsRep]

Ever the optimist, I'll jump in this week as well - and say that the report goes out in about 4 to 5 hours from now.

(With 'now' being defined as 5:20pm Pacific Time.)

Got Feature Requests?

;) AWR

[AdWordsRep]

This week, I am just going to quote myself - heheh.

One change was made, and it's bolded.

Ever the optimist, I'll jump in this week as well - and say that the report goes out in about 4 to 5 hours from now.

(With 'now' being defined as 3:30 pm Pacific Time.)

Got Feature Requests?

Anyone?

AWR

[AdWordsRep]

I'm still an optimist, but one who is making an earlier start than in past weeks. ;)

If you have feature requests, I'll happily pass them along to a whole bunch o' folks within Google.

I hope to get the report out a bit earlier than usual - hopefully by 7:30 or so, California time.

I don't want to push things too many weeks in a row - so this is probably the last time I'll bring this thread back to the top of the page myself. From now on, this thread is on it's own. :)

Many thanks.

AWR

[BasicECommerce]

My #1 request: Conversion tracking by time-of-day.

-BEC

[AdWordsRep]

My #1 request: Conversion tracking by time-of-day.

Got it, BasicECommerce!

Now included, and many thanks.

I'll check back later to see if others might have followed your lead. :)

AWR