Newbie: Looking at an AdWords campaign for some of my clients. Any suggestions?

[antshavesexinyourbeer]

Hi

I'm new to Adwords and am looking at offering some sort of service aimed at small internet retailers. I have experience building websites and with other aspects of internet marketing.

I am lucky enough to have a database of eBay sellers who I am able to market to. I would say that these sellers are pretty small, in some case home users but all have a regular source of product. Many of these people do not have an Adwords account.

I was just wondering if anybody had any advice or suggestions as to what would be a good service offering and how much you would recommend charging. Also other advice on what sort of clients I should ideally be looking for.

Any help appreciated!!

[AussieWebmaster]

lessons in how to sell ebay as an affiliate on google

[abbottsys]

....
antshavesexinyourbeer is an interesting handle. if you're planning a business marketing to eBay resellers how does this fit with your business plan?

[AussieWebmaster]

lol.... maybe he is selling an ebook on how to stop ants having sex in your beer

[abbottsys]

lol.... maybe he is selling an ebook on how to stop ants having sex in your beer
I don't want to stop them. On my last trip to England I noticed the beer to be extremely tasty. If it turns out this is due to ants, then I say let them go ahead with whatever process they deem necessary to make my beer tastier.

The beer I drank was on tap from a huge wooden barrel. But bottled beer may be impossible for the ant process - which would of course explain why bottled beer is less tasty. Although Fosters is superb. But that's in a can. Oh grief, this issue is so complex!

[shaneekirk]

are you trying to sell PPC management to these folks or web site design (running your own PPC).

If you are a newbie, I urge you to get PPC training from somewhere before taking people's money. I have found NUMEROUS clients who were dissatisfied with another consultant -- It gives consultants a bad wrap.

For charging, for me it depends on what their advertising budget is. How many campaigns are you setting up? What is your experience level? How much time will you have to put into it?

[AussieWebmaster]

I would find products for that EBay list to sell for you

[antshavesexinyourbeer]

Hi

Thanks for the response. We currently offer websites to these types of clients and I was considering the option of running our own internal PPC. We have about 1000 clients. I am also considering offering search services to those who have'nt purchased a site from us but have a need in short term and may consider us for the future.

However integrity is an important issue. I dont want to release a service that could be potentialy damaging in the long run so I may still consider outsourcing it to a qualified consultant. If you want to contact me further on this my email is <snip>].

Could anyone point me in the right direction as to where I would find best practice guides and respectible PPC education providers? Is there a point at which a clients adwords spend is too small to justify a consultant? What would you recommend for this?

Im also quite interested in how the Google Fee refer system works? Does it start at a certain monthly spend and what % is it of that spend?



Im also looking to tie this into a natural SEO standard formualised offering (so far Ive done it on an ad-hoc basis dependent upon client and their market). I try to avoid guarantees on rank and that sort of thing and am selective on the clients I take. I just wondered if anyone has any suggestions on this for rolling this out on a mass scale? But also Im open to suggestion as building websites are our core focus.

Any advice appreciated.

[AussieWebmaster]

consultancy prices vary depending on the size of spend and the market.. I would recommend using all the help Google gives and reading the Yahoo help book (http://www.ysmblog.com/blog/2008/01/23/a-smarter-start)