Tracking conversions from source...

[LocalizeSEO]

I am trying to use Google Analytics to track how much of my companys organic traffic is converting. I have found some of the information through traffic sources, but I am really looking for a reverse goal path ONLY for organic conversions. Is there any way to do this in GA?

[AussieWebmaster]

you can capture the search term when they come to the site and place it in a cookie... then when the conversion occurs you can tie it in... usually through a hidden field in the form submitted to convert

[shaneekirk]

I'm assuming that you have your conversion goals set up in GA?

If so, go through your traffic sources and you will see all of the traffic searches. You can only get "organic" for Google. I believe that the other search engines have paid and organic lumped together.

Once you select Google, non-paid, you can then see the keyword that they entered on and overlay the pathing/navigation metrics.

There's a separate tab on this report where you will see the conversion metrics.