Who Powers Who ++ Plus Paid

[B-Double-U]

Does anyone know of a "who powers who" which includes paid channels and supplementals?

If there isn't already one made, I would be interested in building and maintaining a Who Powers Who that included what major engines pulled paid ads from other sources.

In light of the new relationship between Yahoo and Google we now have more crossover between engines. The typical who powers who is more for the search engines looking down, but i would like something that depicts that if I wanted to advertise on Amazon.com, I could go to "clickriver" (who is now the supplier of the PPC ads shown) and likewise for eBay, Shop.com Internet.com, sourceforge, and bunch of the other major players in the web real estate arena.

It has always been difficult to immediately know who and where some of their content is driven from, so I think an at-a-glance chart could be very beneficial. Or maybe I am actually talking about growing the original chart located here? http://searchenginewatch.com/showPage.html?page=2156401

Any ideas?

[JohnW]

Not sure who, if anyone, covers the hundreds of bit players. Bruce Clay has a page that covers the major players
over here. (http://www.bruceclay.com/searchenginerelationshipchart.htm)

[B-Double-U]

I know that this would be extremely helpful for me, because at a quick glance, you can not only determine if you are doubling coverage using different shopping engines, search engines etc... but you can make a quick decision if there are any holes in your blanket.

It also helps because I can't even count the number of times a day that a customer calls into the call center and states " I saw an ad on XXXXXXXXX.COM that said FREE Blah Blah Blah", sometimes tracking down that ad can take 30 minutes or more, because there are so many "Bit players".

I just don't want to recreate the wheel if someone already has it started. I would rather do some leg work and help out or find a few giving souls that wanted to lend me a hand in this project ;)