Need Bid Management suggestions

[AdamS]

Hi. I'm moving my company over to a bid management tool, and need suggestions from the SEW audience. Who are the top bid management companies/tools, and what has your experience been with them?

Thanks.

Adam

[amuller]

I've heard good things about Bid Manager, from a company called Atlas OnePoint. They have alot of features and support the most SEs.

I'm also in the same situation, I have thousands of keywords, and would like to start using a bid management tool. I would appreciate any thoughts folks in this forum have, perhaps other options than Bid Manager.

Also, any sense of how many advertisers use Bid Management tools? (i.e. 10%, 20%).

[AdamS]

FYI amuller, I'm also checking into Efficient Frontiers. They have a completely different strategy and technology and are worth checking out. I've heard did-it support is a bit hit or miss.

[GBB]

We’re also planning to hire a third party bid management service for our paid search program and have evaluated several possible solutions. We aren’t looking to outsource our SEM management completely. Instead, we’re interested in a technology tool that can ease the burden of bid management and assist in our efforts to identify click fraud. We’ve narrowed the list down to two rules based solutions (KeywordMax and AtlastOnePoint/GoToast) and one customized portfolio based solution (Efficient Frontier).

Based on transaction and fee calculations KeywordMax is definitely the low cost provider of the rules based set, but it appears AOP has a more robust solution. AOP offers more rules, is partnered with more low tier engines and appears to offer more detailed reporting. Efficient Frontier is a completely different beast all together. I’m intrigued by the portfolio based approach, but haven’t heard from anyone who has used it. It appears to be a great bidding solution, but is it worth the premium price? Efficient Frontiers monthly fee ranges from 8%-12% of you monthly media spend and doesn’t include features like fraud detection.

If you’ve been able to work with any of these organizations – would you mind sharing your experiences? Good, bad, whatever…

[littleman]

I personally like SEMPimper, they do it all by posting not-too-subtle drops in search engine related forums. They are smart too, they get you thinking about SEM companies without even dropping a URL this way they squeak by the TOS.

[4eyes]

Littleman, you are way out with that suggestion.

"Fspammer" blows "SEMpimper" out of the water.

It automatically signs you up and posts, say, 6 dummy posts before starting the real work - far easier than organic promotion.

(Also, I heard the support for SEMpimper sucks)

[DaveN]

don't buy any tool that you get freebies from ... reps took me to a wrestling match the Tag team event was Funny ... but hey it's all fake anyway ;)

DaveN