PDA

View Full Version : Sites beating a Google ban


SmartyPants
06-16-2008, 02:53 PM
We all know that Google prohibits certain types of site, including online gambling sites such as the one I work for, smartlivecasino.com.

So I was very intrigued to find several of my company's competitors apparently doing very well in the sponsored link stakes. "Yes," I thought. "We'll have some of that!"

However, being a good boy I thought I'd write to Google to see if they had changed their policy on on-line gambling. "No," came the reply from the AdWords team based in Dublin: "I assure you that Google does not permit the promotion of online gambling. I hope this addresses your concern."

"Fair enough," I thought, especially when the competitors' sponsor links also started to disappear the following day.

Well now they're coming back, even though, Google insist, they are still banned.

I sent some URLs to Google and they wrote back to say that the sites covered were actually "Geographic Entities" and therefore still legal. They say that when they click the sponsors links at the Google Search Page in question (http://www.google.co.uk/search?source=ig&hl=en&rlz=&q=roulette+london&btnG=Google+Search&meta=), they get a "Geo" site: Yet every time I click on these ads I get redirected (often in more than one stage) to an online gambling site - direct competition to us.

I reckon these guys are using a clever script to redirect the page, depending on the ip address of the clicker or some such trickery: so Google in Dublin see one thing, I see another. Whatever, this sort of thing is also banned by Google.

Problem is, Google now see to have me on ignore: and it's very hard to have faith in Google when they simply don't seem to listen. After all, I'm not especially keen to "clean up" Google: I'd much rather have some of the action myself!

My contention is this: if online gambling is not allowed, it shouldn't be allowed for ANYONE. If it is (or if Google are simply turning a blind eye and cashing the cheques) tell me how and I'll get my bosses at Smart Live to pay-up.

beu
06-16-2008, 03:24 PM
I think their secret is in the details of what is and isn't allowed...

SmartyPants
06-16-2008, 04:28 PM
What definitely ISN'T allowed -- say Google -- are online gambling sites: they are online gambling sites. How they get around it is by spoofing Google with a redirect (or even multiple redirects) -- this is also banned.

Google just doesn't seem to care!

psochsem
06-16-2008, 05:06 PM
Every time Google puts up a roadblock or makes a change, some marketers find a way around it.

I personally do not like the inconsistency in enforcing the search engine policies, but this seems to be another instance of the same old cat & mouse games.

abbottsys
06-16-2008, 11:18 PM
Can you give me a keyword that leads to an AdWords ad for an online gambling site? When I checked the examples you gave I just got ads for hotels that offer gambling. Not the same.

sewingcircle
06-17-2008, 12:39 AM
Just like thousands of people commit felonies every day yet only a handful are arrested. Try not to take it too personally. ;)

SmartyPants
06-25-2008, 10:21 AM
Can you give me a keyword that leads to an AdWords ad for an online gambling site? When I checked the examples you gave I just got ads for hotels that offer gambling. Not the same.

"London Roulette" is one, "casino uk" is another: <example.com> appears there regularly, usually in the top three spots. In fact, these days <another site is> (redirecting to <a different casino site>) seems to be the only one that hasn't fallen foul of the Google hit squad. I'd be interested to see how many other people get the same experience.

Incidentally, lots of clicks on link that by people with no interest in online casinos would deplete their PPC budget quite quickly (but I never said that :o)!

SmartyPants
07-07-2008, 01:32 PM
At this moment, Google appear to have given up entirely on this.

Earlier today, I spotted NINE separate -- though identically-worded -- sponsored ads, one on top of another, for <a gambling site> pointed to their online casino using a series of redirected China domains, and <another site> are using a script to redirect every visitor (except the Google AdWords investigators) to their main online casino. Just try clicking on their link with JavaScript disabled.

<A roulette site> were advertising an "Online Casino" all weekend, despite the fact that "Online Casino" is a banned keyword under Google rules. However, when I ran a test on an existing AdWords campaign using an identically-worded ad and got disqualified almost immediately.

More than this, <the roulette site> not only managed to get around the automatic check, they also linked DIRECTLY to their casino website.

Put simply, Google are crap: they can deliver thousands of search results in an instant, but can't spot an advertiser who consistently flouts the rules for weeks on end. :mad:

I give up! I seriously give up!

Discovery
07-07-2008, 03:26 PM
Yes, this is interesting how companies get around band industries. Taking the Casino example.

If you search on Google for

Kaseeno US
or
Caseeno US

You get ads for Casino's. Since I'm in So Cal I get local Indian casino ads.
Now I dont know the exact loop hole Asys speaks of regarding hotels. But this add clearly has nothing to do with a hotel, booking or reserving a hotel room. Its pure casino.

Casino Las Vegas
Play poker, casino,
blackjack
play-lasvegas.com


This research got me interested. What about the other evil enterprises. Porn, Smoking and Driking. Well there are examples of ads for all of these industries. Not only that, but the search for Tori Wells (only one I could remember) lead me to YouTube which had a great deal of videos of playboy to hustler level porn available to all. No adult warning and the adult content filter is on.

So there you have it Google's do no evil policy.

Discovery