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View Full Version : Self service PPC web based software tools?


joelsimkhai
06-15-2008, 08:02 PM
I have about 1,400 ad groups each for Adwords, Yahoo and Microsoft.
I was looking for self service web based tools to help me with those accounts.
I need solutions in these areas:

1- Bulk uploading of my 1,400 ad groups.
2 -Keyword recommendation (hopefully in bulk)
3 -Ad copy recommendations
4 -Bid management based on CPA and/or ROAS
5 -See competitor ad copy and keywords.

If all of these can be done with one tool than great, if not I am okay working with several tools.

Thanks in advance,

Joel Simkhai

AussieWebmaster
06-15-2008, 09:22 PM
I use Marin Software it gives you one interface to deal with all three engines and has most of what you need... check it out.

joelsimkhai
06-15-2008, 10:03 PM
I only manage about $10,000 a month in PPC. Marin seems to be for $50k and over.

AussieWebmaster
06-15-2008, 10:08 PM
I would try and lower keywords and increase spends on keywords with best conversion if you are only spending 10k a month with that number of ad groups....

chris1
06-16-2008, 01:09 PM
"I would try and lower keywords and increase spends on keywords with best conversion if you are only spending 10k a month with that number of ad groups...."

I agree. Spending only 10K in 1400 adgroups at 3 outlets means that you are spending about $0.08/ad group per day. You have way too many ad groups. Consolidate if you would like to manage with any efficiency.

lekili
06-20-2008, 02:44 PM
Marin requires min. $50K monthly spend. If you aren't at that level then check out clickable, soothware and acquiso as they are priced for small to mid-sized firms