PPC Courses Focussing on Adwords

[sukhoi]

Hi,

Can anyone recommend me any advanced level PPC courses being conducted in the industry. I've been using adwords for the last 5years and keep upto date by reading the blogs and managing campaigns for different clients. I'm aware of the latest trends like demographic targeting , checking conversions by site etc ., however am looking for an advanced level course that focuses on ad creation, keyword selection , testing metrics etc .

Any suggestions are appreciated,

Cheers,
S..

[AussieWebmaster]

read andrew goodman's book and then look at PPC summit

[AussieWebmaster]

there is also an educational session at SES Toromto

[Mel66]

There is also a paid search track at SMX Advanced. This year's show is sold out, but you should consider it for next year.

[sukhoi]

Thanks , appreciate it ,

Also is there any recognized certification besides the google adwords certified professional, yahoo ambassador , msn certified pro that we can add on to our credentials from an agency perspective that is enjoying a solid industry wide recognition across the board.

[Mel66]

SEMPO (http://www.sempo.org)just launched a training course and certification for agencies.

[sukhoi]

thanks , yep we enrolled for that.

[Discovery]

Learning the basic feature sets of the SE's platform via their certification programs is important. Getting a good handle on common tools for KW research and campaign management and so on is also important.

Outside of this, your style of marketing for your particular product/service can be a very individual or unique strategy and it should be. So no course can teach you this, you must live it to learn it.

Discovery

[AussieWebmaster]

what will make you stand out is the creativity you bring to the process... think viral, think beyond the obvious... read as much marketing stuff as you can find.

it is what out of the box thinking you can bring that will really help

[sukhoi]

thanks guys, appreciate the feedback, we do have a specific niche that we are focussing on and have been doing so for the last 6 years.

Just thinking of different ways to add value to our service offerings , yet at the same time sharpening up our ppc skills to keep us on top of the game.