Dropped off the scope for keyword

[neroma]

Hi there,

Im just noticed that my clients site has improved in serps for some keywords : joomla reservation system(4th google spot) but has dropped out of the radar (we were 11th) joomla reservation software (this one is vital) why?, and what can i do?

kind regards
Neil

[allstar784]

Hi Neil -

Search engines don't typically rely on the meta tags for the keywords you are targeting. I would look at any new content you may have added.

But my #1 guess is to check your backlinks. Google purged the index in April which meant many sites that were initially indexed in Google are no longer there. Which means that many of your previous links could no longer be available.

Check your backlinks and the remaining all in anchor text from those links that point to you and I'm sure you'll see that the word system has been utilized more and links using the word software have been reduced.

Hope this helps. It's always a good idea to monitor the backlinks to your client websites so you can track Google trend changes.