Google hates my site! Why?

[gilkesy]

Hi guys.

Anyone know why Google hates my site at http://www.mrlinsurance.co.uk

Up until the end of last year I had good rankings with Google but now I've been totally dropped, Check out this ranking report for wedding insurance key-phrases and wince at the Google column - http://www.gilkesy.co.uk/ranking/wedding/index.html

I know I'm not banned by Google as my site does appear if I type in the company name. However, even that doesnt turn up on the front page. It seems very strange that a search for "mrl insurance" ranks my site lower than other sites that have a lower page rank.

I must be doing something which trips their exclude filter for my chosen keywords.

One strange thing is that a number of my other sites all dropped out of Google at the same time (www.faxshot.com, www.club-shopper.co.uk). The obly site that retained a good ranking with Google was a copy of one of my sites that was stored on a different server.

Any thoughts?

[seobook]

you are only showing 20 backlinks in google with most of them being from your own site
http://www.google.com/search?q=link:http://www.mrlinsurance.co.uk/&num=100&hl=en&lr=&ie=UTF-8&c2coff=1&safe=off&filter=0

in your internal linkage link to the home page with your primary keywords in the anchor text and try to get a few other sites to link to you with good optimized anchor text consisting of your primary keyword phrases

[gilkesy]

Its weird that Google only shows those 20 (mainly internal) backlinks as if i do a search on MRL Insurance I get quite a number of external sites with links to www.mrlinsurance.co.uk

http://www.google.co.uk/search?q=mrl+insurance&ie=UTF-8&hl=en&meta=

[gilkesy]

If you have a look at the top ranked site for the phrase "uk wedding insurance" (http://www.google.co.uk/search?q=uk+wedding+insurance&ie=UTF-8&hl=en&meta=)

You get E&L Insurance. Now, if you have a look at their backlinks.
(http://www.google.co.uk/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=link:http%3A%2F%2Fwww%2Eeandl%2Eco%2Euk%2Fweddin g%2Dinsurance%2Ehtm)

They only have approx 50 backlinks and most of them are internal.

Yet they are ranked Number 1.

[Marcia]

>>50 backlinks and most of them are internal.

You have to look further and deeper than that.

They have a lot of specifically topical deep-links to interior pages on their site. More than likely, aside from on-site optimization, that's the thing that's doing it for them.

[hrih]

www.mrlinsurance.co.uk
u need to include 'insurance + target words (now is only link text). ;)

keyword = insurance
word = insurance
link follow = insurance

loop

[gilkesy]

I'm not sure I know what you mean. Can you explain again?

Regards
Stephen

[hrih]

title
MRL Insurance, UK life insurance

description
UK life insurance quotes sourced from the leading insurance companies in the UK (+ Price Comparison or Comparison Table). Long Term Income Protection, will give you a tax-free replacement income.

keywords
Budget Insurance, Travel Insurance | Home Insurance | Car Insurance | Life Insurance | Wedding Insurance | Pet Insurance | Car Breakdown Abroad Insurance | Home Emergency Insurance , Critical Illness Insurance, Life Term Insurance, Long Term Income Protection, Mortgage Life Insurance,


Rename:

Click here to return to the Home page
Click here to find out how to contact MRL Insurance
Click here to view the site map

Site Map: Remove> Helpful Sites

[gilkesy]

Thanks for your input hrih

Am I right in thinking the example you give is for the page at:

http://www.mrlinsurance.co.uk/life/index.html

Also:

Why do I need to remove the "helpful sites" links in the sitemap?

Why do i need to rename:

Click here to return to the Home page
Click here to find out how to contact MRL Insurance
Click here to view the site map

Thanks

[hrih]

Click here to return to the Home page
Click here to find out how to contact MRL Insurance
Click here to view the site map
--
MRL Insurance UK Home page
MRL Insurance UK contact us
MRL Insurance UK site map
---

or use:
<img src="art.gif" alt ="Click here to find out how to contact MRL Insurance" longdesc="contact.htm">
(create a separate document with a longer description of your image)

http://www.google.com/webmasters/guidelines.html
Make sure that your TITLE and ALT tags are descriptive and accurate.
Offer a site map to your users with links that point to the important parts of your site.

[gilkesy]

Thanks for your advice.