Jeff Martin
10-12-2004, 03:17 PM
In 2004, the average marketer using search ads and/or search engine optimization services, spent a whopping 36% of their online ad budget on it. (That's 15% of their total online/offline budget.)*
"According to our estimates, marketers in the US spent only $238.5 million on optimization this year," says Holland. "That's tiny considering that the average Web site gets 73% more total traffic within six months of optimization."
This is a good read folks. Good ammunition to tackle new clients with "do it ourselves" syndrome, SEO roadblocks and more.
http://www.contentbiz.com/sample.cfm?contentID=2831
"According to our estimates, marketers in the US spent only $238.5 million on optimization this year," says Holland. "That's tiny considering that the average Web site gets 73% more total traffic within six months of optimization."
This is a good read folks. Good ammunition to tackle new clients with "do it ourselves" syndrome, SEO roadblocks and more.
http://www.contentbiz.com/sample.cfm?contentID=2831