Are You Paying Attention to your Visitors' Needs?

[Chris Sherman]

Sure, your log files tell you a lot about which search terms draw visitors to your site, and how people navigate once they visit, but are you really listening to your visitors' needs? In today's SearchDay article, Connecting with Customers through Search Market Research (http://searchenginewatch.com/searchday/article.php/3420421) Heather Lloyd-Martin reports on a San Jose Search Engine Strategies panel that offered tips and tools for data mining your server logs for information that not only increases traffic but drives all important conversion levels much higher as well.

Comments welcome!

Chris

[rustybrick]

Classic stuff Chris, thanks for the link.