szetela
02-05-2008, 09:14 AM
Last November Google made a significant change to the Adsense system - they reduced the “clickable area” of ads (see their blog post on the topic (http://adsense.blogspot.com/2007/11/accidental-clicks-fade-into-background.html)). They touted this as beneficial to advertisers, since under the previous system, site visitors were accidentally clicking on ads and not converting once they arrived on the advertiser site.
We were curious about whether the move actually produced a significant effect - fewer clicks but better conversion rates, for example. So we went back and ran daily reports for each of our clients’ Content campaigns.
We saw no decrease in the number of clicks and no significant change in the conversion rates. Of course, other factors were at play - since Google made the change at the end of the year, during the holidays, the beneficial effect could have been dampened by seasonality.
Have you seen changes as a result of Google’s “clickable area” change?
We were curious about whether the move actually produced a significant effect - fewer clicks but better conversion rates, for example. So we went back and ran daily reports for each of our clients’ Content campaigns.
We saw no decrease in the number of clicks and no significant change in the conversion rates. Of course, other factors were at play - since Google made the change at the end of the year, during the holidays, the beneficial effect could have been dampened by seasonality.
Have you seen changes as a result of Google’s “clickable area” change?