Landing pages - New domain?

[PokerBoyz]

I have to start a project for a new client. They want us to build a landing page for their star product. They want to know if it is worth buying a new domain specific for the new product or if they should use a www.example.com/landing-page/starproduct

I tend to go with the new domain but can't really back my answer with other than gut feeling. Can anyone help me come up with a good reason why I am wrong or right?

Thanks for the help.

[dominatingseo]

I have to start a project for a new client. They want us to build a landing page for their star product. They want to know if it is worth buying a new domain specific for the new product or if they should use a www.example.com/landing-page/starproduct

I tend to go with the new domain but can't really back my answer with other than gut feeling. Can anyone help me come up with a good reason why I am wrong or right?

Thanks for the help.

I am unsure of how you have related between Landing Page & New Domain, can you please explain in brief to get better idea?

[PokerBoyz]

The best example would probably be CitiBank.com and www.CitiMortgage.com. The client's largest marketing budget will go towards the landing page's product.

[AussieWebmaster]

the domain will have more impact in algorithm than a landing page

[padhamanabhasharma]

If client have not much content (one or two page about product), go for landing page on same website. If he have sufficient content (at least 10-20 pages) to write, go for new domain.

New domain is more better but there should be sufficient content to support new content.