Marketing On A Budget with "Error Marketing"

[davsam7]

Just read about a new marketing method that just hit the internet. The article is on SitePoint.com (one of the top website related sites)The method is called "Error Marketing". Businesses should really jump on this. The article shows how Error Marketing through a website called TypoBounty.com focuses on read-thoughs not click-throughs. Most pay per click click-throughs result in people that stay less than 10 seconds. That is money out of the window. Error Marketing lets website owners gain the more valuable read-throughs for less than $10.00 per ad space (fits any budget) Wow! Anyway, here's the SitePoint article sitepoint.com/article/build-traffic-error-marketing
Do yourself a favor, read the whole article. It’s worth it.

[CarrieHill]

I checked out the article at SitePoint and from what I understand, the theory is interesting - basically you keep a visitor on the site longer by asking them to proofread and report errors in punctuation or grammer for a small cash "reward."

The marketer in me is skeptical, however. Having people playing a "game" and reading all the content on my site is going to increase conversions? Are these people my target market?

From the SitePoint article:
The site owners then pick and choose types of errors they would like players to report to them. Web users visit the site and hunt for a chance to win a small monetary reward for being the first to report instances of spelling errors, grammatical errors, punctuation errors, missing graphics, broken links, or whatever error types the site owner specifies (there are a lot of error types to choose from).

So - if you're selling something low cost and interesting to someone playing a game, then this MIGHT work - but if you're selling a $2,000 vacation, or cars, or shoes - I'm not convinced. It might be a way to have your site proofread for a very low investment. I do think there are better ways to drive traffic with a minimal investment - a directory that caters to your market may drive more qualified "shopping" traffic than this tactic.

Thanks for bringing the new theory to our attention - at the very least it bears mention.

~Carrie

[AussieWebmaster]

You covered it well Carrie... I thought it may be a clever backdoor spam

[CarrieHill]

You covered it well Carrie... I thought it may be a clever backdoor spam


I did too, but it was an interesting theory to read about :D

[Kevin Heisler]

Excellent analysis, Carrie. That's why the forums need Search Engine Watch Experts.

[ecommerce guy]

why is it so difficult to market online? clicks, links, partial scams, I wonder what really get someone to buy online??? Any ideas?

[expertsguy]

It is difficult for the marketing on a budget ,easy to have the spamming.

Thanks.....