Discovery
01-25-2008, 09:40 AM
We're excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.
See full release (http://www.junkclicks.com/Google/google_adwords_demographic_targeting.asp)
Demo targeting is a fantastic feature for many advertisers, however the targeting is only as good as the people who allow themselves to be tracked. In this case Google is basing all the targeting data on social network profiles. How accurate is your profile? In addition, this means that all your demo targeted campaigns will be run on the content network and only these social networking websites. Again, this may be a boon for those who find social networks a profitable advertising venue. For many I believe social networks = poor quality traffic that will produce a high volume of junk clicks. Not necessarily click fraud, simply unqualified, low conversion traffic. This is a Beta, so hopefully over time Google will be able to use demographic targeting features across search and content partners. The question is, if Google links this data with Google Health data will I be able to display pain relief ads to somebody who just broke their arm?
Discovery
See full release (http://www.junkclicks.com/Google/google_adwords_demographic_targeting.asp)
Demo targeting is a fantastic feature for many advertisers, however the targeting is only as good as the people who allow themselves to be tracked. In this case Google is basing all the targeting data on social network profiles. How accurate is your profile? In addition, this means that all your demo targeted campaigns will be run on the content network and only these social networking websites. Again, this may be a boon for those who find social networks a profitable advertising venue. For many I believe social networks = poor quality traffic that will produce a high volume of junk clicks. Not necessarily click fraud, simply unqualified, low conversion traffic. This is a Beta, so hopefully over time Google will be able to use demographic targeting features across search and content partners. The question is, if Google links this data with Google Health data will I be able to display pain relief ads to somebody who just broke their arm?
Discovery