acerview54
10-11-2004, 03:20 AM
Firstly I apologies for cross-posting as I believed that each forum addresses separate people, not a single group.
I think a little factual background may be useful here. I was involved in International B2B trading 10years, I am now (9 Years) a high tech consultant with clients up to governmental level and Internet. For example, Hotbar and Incredimail. I also founded 2 successful Intenet B2B start-ups that still exist .
Having carefully digested the replies; unfortunately I must either conclude that I either explained myself extremely poorly or have been generally misread.
My critical argument here is that, 'One size does not fit all'. Whilst SEO may be good for a company that is Internet trading focused or even in high tech it does not constitute the best ROI for many, many other businesses. As rustybrick stated (without his permission), "Most of the leads I get from the SEO marketing side of my business I turn away".
I will give a couple of examples from my work:
Case 1. - An extremely prestigious B2C Interior Design Company in London, UK placed a new website. The website focused on the positioning of the business and showed examples of work, such as for The Crown Estates. This business will not even look at a client who is not prepared to spend a minimum of 20,000 pounds, as a start. My job was to ensure that the business was NOT swamped with inquiries for 3 pound rolls of wallpaper but ONLY came to the attention of the wealthy clientele that is of consequence to them.
Case 2. A B2B diamond trading site on launch wanted to only gain the attention of licensed diamond traders. A relatively small group and notoriously not Internet enabled. An alternative campaign was carried out without any SEO, that established the company firmly as one of 3/4 players in the field with about 25% to 30% of the online business.
Too conclude, I am positive that many businesses have gained from SEO but can we list the many more that feel that this industry has cheated them???
I think a little factual background may be useful here. I was involved in International B2B trading 10years, I am now (9 Years) a high tech consultant with clients up to governmental level and Internet. For example, Hotbar and Incredimail. I also founded 2 successful Intenet B2B start-ups that still exist .
Having carefully digested the replies; unfortunately I must either conclude that I either explained myself extremely poorly or have been generally misread.
My critical argument here is that, 'One size does not fit all'. Whilst SEO may be good for a company that is Internet trading focused or even in high tech it does not constitute the best ROI for many, many other businesses. As rustybrick stated (without his permission), "Most of the leads I get from the SEO marketing side of my business I turn away".
I will give a couple of examples from my work:
Case 1. - An extremely prestigious B2C Interior Design Company in London, UK placed a new website. The website focused on the positioning of the business and showed examples of work, such as for The Crown Estates. This business will not even look at a client who is not prepared to spend a minimum of 20,000 pounds, as a start. My job was to ensure that the business was NOT swamped with inquiries for 3 pound rolls of wallpaper but ONLY came to the attention of the wealthy clientele that is of consequence to them.
Case 2. A B2B diamond trading site on launch wanted to only gain the attention of licensed diamond traders. A relatively small group and notoriously not Internet enabled. An alternative campaign was carried out without any SEO, that established the company firmly as one of 3/4 players in the field with about 25% to 30% of the online business.
Too conclude, I am positive that many businesses have gained from SEO but can we list the many more that feel that this industry has cheated them???