Theme determination

[Janvs]

Hello,

do you have tips/tricks/insight how you arrange your keyword grouping to determine the theme where you're ads are placed on?

[Reflection]

Group keywords in generic to specific i.e. start from branding keywords and end at regional keywords.

[Dan01]

Personally, I don't have time for considerations like that. WE produce so much content that we don't take the time to evaluate keyword placement. I am aware of problems with too many of the same keywords though.

[Reflection]

Keyword analysis is the most important part of SEO. In the content there should be proper keyword density i.e. 3%-8%.
More than this will termed as keyword stuffing.

[Marcia]

3%-8%. More than this will termed as keyword stuffing.I'm afraid I can't agree with that; and it's been a long time since TF could boost rankings, so it stands to reason that it would be ignored beyond a certain point. Some folks believe that keyword co-occurrence factors have replaced TF as a significant metric in scoring (in search). I tend to agree.

Besides: the algos for advertising (Adwords/Adsense) aren't the same thing as for search.

[Reflection]

For your further clarification, you may search keyword stuffing in google search.

[BasicECommerce]

Group keywords in generic to specific i.e. start from branding keywords and end at regional keywords.
Shouldnt the most important/relevant keywords be first? The spiders read in a top-down fashion assuming priority in the same way. I understand that going from generic-specific will provide a nice hierarchical structure to follow, but I was under the impression that specific-generic is a best practice.

[AussieWebmaster]

Keyword analysis is the most important part of SEO. In the content there should be proper keyword density i.e. 3%-8%.
More than this will termed as keyword stuffing.

This is more for the adsense pull versus the seo rank

[AussieWebmaster]

Start with most important at the left.... three keywords are all you need after that they get diluted

[Reflection]

do you have tips/tricks/insight how you arrange your keyword grouping to determine the theme where you're ads are placed on?

Determine your theme form your keywords in meta elements. Search these keywords in google. You may analysis your competitors site.

[Janvs]

Hello,

i think i did not clarify myself correctly, i mean when having Content Only Accounts in Adwords, the keywords in the ad-groups will determine the theme, then sites are being linked to this theme & ads are being showed.

Google gives best practices like: max 50 keywords per ad-group to determine theme, use exact, phrase and broad to give importance to some keywords above others etc etc.

I was wondering if you found good ways to make sure you are being targeted correctly.

[BasicECommerce]

Best solution is to stay vigilant on your content marketing. Install an analytics program and study your referrers.

[Reflection]

There are so many keyword analysis tools like word tracker available in the web. you may get diferent keywords and phrases in the market.

[Dan01]

Jan, I am not sure what you mean by theme. Are you talking about a website theme? For me, my website is general and I get articles from all sorts of things, like sports, business, entertainment etc.

I have been doing something different though lately. I have gone to adwords and sorted out the highest paying words. In my keywords meta-tag, I place those high paying keywords. I don't know if Google really looks much at metatags much anymore, but that is what I do.

My articles that I personally right are tailored for traffic. You can sort the Adwords according to search. What are people searching for? I do the adwords lookup right here:

https://adwords.google.com/select/KeywordToolExternal

That is what I have been doing. I used to just copy the title into the keyword metatag, but changed it a few months ago.

Although my site has articles about a multitude of subjects, the Google ads are very relevant.

[Reflection]

Theme can be determined for title, keywords and descriptions.