Quality Score Bug? Or are we doing something wrong? FAQ and Support i

[jone5050]

I would very much appreciate ANY help you can provide.

My "Visa Gift Card" Adwords campaign continues to show "poor" as my quality score across all keywords in my campaign.

I realize that Quality Score is made up of CTR and Landing Page Relevance, which is exactly why the poor score does not make sense. www.GiftCardLab.com is one of the few Visa Gift Card websites in the world and is even featured on Visa's website in several places. Here is one for instance:
http://usa.visa.com/personal/cards/prepaid/visa_gift_card_order.jsp?view=Online&filter=2

Here is even link to the press release issues by Visa themselves about the site:
http://www.businesswire.com/portal/site/home/index.jsp?epi_menuItemID=887566059a3aedb6efaaa9e27 a808a0c&ndmViewId=news_view&ndmConfigId=1000010&newsId=20071115005321&newsLang=en


You can look for yourself at the website and the relevance to these keywords marked with their CTR:
100% CTR - "customized visa gift cards"
33% CTR - "photo visa gift card"
33% CTR - "prepaid visa debit gift card"
33% CTR - "visa gift cards online"
16% CTR - "christmas visa gift cards"
4.54% CTR - "visa gift card"
3.2% CTR - "prepaid gift card"


That is just a small sample of the sort of CTR we are experiencing and you can see the landing page for yourself. Here is the ad we are using. (we are down to one ad now after optmizing)

Custom Visa® Gift Cards
Upload Pictures - Design Your Own
Gift Cards with a Personal Touch
www.GiftCardLab.com


When I spoke with Google Adwords support, the gentlement said that maybe customers had complained about the relevance of the site...We just launched on Nov 15th and our eCommerce Conversion Rate is 20%+ as tracked by Google Analytics even.


This is our high point of the year and we have made a very large investment in the company and website; any help would be greatly appreciated. We cannot afford to pay $5-10/click that is being set as our min. bid because of the poor quality score.

Thank you in advance for your help,
Dave
david.jones@giftcardlab.com
:confused:

[abbottsys]

I'm assuming this is your ad..

Custom Visa® Gift Cards
Upload Pictures - Design Your Own
Gift Cards with a Personal Touch
www.GiftCardLab.com

and this is your landing page..
http://www.giftcardlab.com/

Now, the "visa card" space is intense, and especially just before the holidays. So you're going to have to fight every inch of the way to get some action. But a (very quick) look shows you have some nasty issues. Here they are...

1) Get rid of the ® in your ad, or move it away from the word Visa. AdWords will not recognize Visa® or bold it for the critical visa keyword. So dump the ®, everyone else does. This is big.

2) Your domain name contains card, not cards. So make sure you use that keyword set also, to get bolding in the domain name.

3) The landing page has a few issues.
3.1) Clean up your TITLE TAG and move it to the top of the header.

Right now you have..
<title>
GiftCardLab™ | Custom Visa Gift Cards
</title>

Take out the spaces and dump the "GiftCardLab™ | " so you have..

<title>Custom Visa Gift Cards</title>

3.2) You have the same Visa® problem in the page content. Fix it.

3.3) Use a better URL for the landing page, something with keywords like..

http://www.giftcardlab.com/visa-gift-cards.html

but make sure it's also short enough to use as the *display* URL also, to get additional keyword bolding.

4) After the above is done, review all your keyword sets and setup *individual ad campaigns* for any theme specific subgroups if you have them.

5) Do *not* rule out the Content Network. In fact, this could be a major thing for you.

6) After all the above is done give things *at least* a day to "settle down" as your quality score gets re-evaluated.

Just a quickie analysis. Hope this helps. Let us know.

[jone5050]

Thank you very much, I've already made the change to the ad and I've got my team working the Title tag issue. I really appreciate it.

Dave

[abbottsys]

Thank you very much, I've already made the change to the ad and I've got my team working the Title tag issue. I really appreciate it.

Dave
Glad to help. Do you mind if I used this as a quick case study in my AdWords blog, the "AdWords Addict"