Google 52, Yahoo 24?

[andrewgoodman]

This Forbes item (http://www.forbes.com/markets/2004/10/07/1007automarketscan06.html?partner=yahoo&referrer=) mentions that Yahoo's Q3 earnings should come in above expectations owing to continuing strong performance for both "search and display advertising."

The article also states that -- according to the analysis by CFSB -- "Yahoo! captured 23.8% of total search pages viewed for the week of Sept. 26, placing it second behind Google which had 52.2% of search views."

I love this idea of getting week-to-week stats of this nature. But I'm not sure where this is coming from. I'm assuming this is comScore qSearch again, but the article doesn't say.

If so, based on at least one measure, users choose Google over Yahoo 2-1.

Nonetheless it's clear that the sector continues to create healthy profit margins for all the major players. Hence the resurgence of investment capital in search-related companies...

[fathom]

This Forbes item (http://www.forbes.com/markets/2004/10/07/1007automarketscan06.html?partner=yahoo&referrer=) mentions that Yahoo's Q3 earnings should come in above expectations owing to continuing strong performance for both "search and display advertising."

The article also states that -- according to the analysis by CFSB -- "Yahoo! captured 23.8% of total search pages viewed for the week of Sept. 26, placing it second behind Google which had 52.2% of search views."

I love this idea of getting week-to-week stats of this nature. But I'm not sure where this is coming from. I'm assuming this is comScore qSearch again, but the article doesn't say.

If so, based on at least one measure, users choose Google over Yahoo 2-1.

Nonetheless it's clear that the sector continues to create healthy profit margins for all the major players. Hence the resurgence of investment capital in search-related companies...

Ya comScore pools from OneStat - and similar findings a few months back with margin of error.

Amsterdam - May 3 2004 - OneStat.com (www.onestat.com), the number one provider of real-time intelligence web analytics, today reported that Google's global usage share remains stable and that Google's search site is the number one search engine in the world. Google's global usage share has risen from 56.1 percent to 56.4 percent. Google's global usage share has increased 0.3 percent the last 5 months. Yahoo's global usage share remains also stable. The second largest search engine on the web has a global usage share of 21.1 percent.

The 7 largest search engines on the web are:

1. Google 56.4%
2. Yahoo 21.1
3. MSN Search 9.2%
4. AOL Search 3.8%
5. Terra Lycos 2.0
6. Altavista 1.7%
7. Askjeeves 1.7%

[Nacho]

If so, based on at least one measure, users choose Google over Yahoo 2-1.
I can not speculate on the entire www traffic, but on the sites I manage our traffic does show Google over Yahoo 2-1.