Newbie advice - turning results into $$$

[seopadawan]

I'm in a highly competitive field - web hosting. After a bit of research and tweaking of a few pages, mainly our home page, I am now ranking #1 in Google for the following terms:

fast web host
fast web hosting

I'm also ranking # 39 in "professional web hosting"

Now go easy on me as I'm learning all of this as I go along. I bought SEOBOOK and Search Engine Optimization for Dummies and am working my way through them. Is there something I could/should do now to leverage the decent rankings of those keyphrases? What's my next step?

Thanks in advance......

[AussieWebmaster]

well you should get sign ups from organic traffic... so that will make you money - also add AdSense and you will make some more money - though be giving away the traffic

[seopadawan]

well you should get sign ups from organic traffic... so that will make you money - also add AdSense and you will make some more money - though be giving away the traffic

Thanks, but I'm not getting any real bump in signups, although that's what I really need right now. Also, I can't/won't place ads on my site. Maybe I'm thinking about this the wrong way.......

[AussieWebmaster]

can't and won't are two different things....

you could add banners on all pages that push a sign up to your email list.... try and have it somewhere at the top and middle of the home page if it is your main push.

[seopadawan]

Sorry, you're right and maybe I'm not being clear as to my intent. I won't put ads on this website. My goal is to increase targeted traffic to my site and turn that into an increase in signups and revenue for my hosting business. This site that's ranking well for the keywords I listed above is not intended to generate ad revenue, but to sell my hosting services.

[seopadawan]

So other than adding banners to pages to push signups to an email list, is there any other way I can leverage the high rankings of the terms "fast web host" and "fast web hosting"? Again, my goal is to increase signups, as opposed to generate advertising revenue by placing banners on my site. Thanks.

[Marcia]

You could try to get some rankings for additional keyword phrases, that would bring more traffic. Do some keyword research and see about adding some targeted content pages to the site.

[BasicECommerce]

By the sound of it, I think your issue may be Information Architecture and/or effective copy/content. You have good rankings and it seems as if you are generating traffic. Now that they're at your site, the message to sign-up is getting lost and neglected.

This is exceptionally difficult because you have to be an outsider. Pretend you're visiting your site for the first time or have someone else who knows nothing of your site do it. See if you can answer some key questions:
Do I know where to go to find what I want?
Can I clearly see the sign-up section or is it lost among other navigation and noise?
Do I clearly understand the benefits of signing-up?
etc....

[AussieWebmaster]

Also look at the big guys... GoDaddy, RackSpace and see what they are doing and make your site more like theirs