thomas68
11-25-2007, 11:10 PM
As noted by Discovery (http://forums.searchenginewatch.com/member.php?u=1766), site exclusion is very important to us, and we process both our web logs and placement reports to identify sites to be excluded every day. For the last 2 days, we've seen a huge spike in sites which we have excluded and yet still display our ads, and generate clicks, both in our web logs and placement reports.
Q: Is it just me or is site exclusion failing for everyone else also?
Further Problems
Now that we see sites that we have excluded and yet still generating clicks, we are in a fix as to how to proceed. We have excluded these sites some time ago, but if we exclude these sites again (say today), the click quality team will report that we have only excluded these sites today and it is perfectly normal that our ads generate clicks 2 days ago. So we cannot exclude them again. And yet, they continue to generate clicks and affect our ad performance.
Q: How do we proceed?
Click Quality Reporting Problems
We capture "leaked" sites everyday. That is sites we have excluded and yet still show and generate clicks. We cannot report them to the click quality team (https://adwords.google.com/support/bin/request.py?clickquality=1&ctx=clickqual) everyday based on my experience. It appears that every time you send the click quality team a report, your report gets at the end of the queue and get a report received confirmation, which is fair. But then there will be no response, until I stopped reporting for a number of days. Only then, after about 7 days, the click quality responded and gave me a refund.
Now if I stopped reporting for a couple of days, the "leaked" sites pile up, and now I have quite an amount of data. Since the click quality team require that we provide Campaign, Ad Group, Keyword, Matching, IP address, site name (I also provide referer), these data adds up.
The textbox provided by the click quality team is miniscule and I have to tabulate these data in Excel and paste them onto the report. But too much data and I get an email saying the report has FAILED to be submitted because the header is too large.
a) If you report frequently, your report gets delayed.
b) If you don't report frequently, your report piles up and you have to separate your report into small chunks, with every possiblity that these data might not make it to the click quality team.
c) Report or not, these "leaked" sites continue to wreck havoc in your campaign and ROI.
Q: How do you gurus do your reporting?
Q: How do you gurus solve all these and get back your money?
Q: If Google can design good user interface in other apps, what's stopping them from better design at the click quality reporting page?
Q: Google says I have refunded X amount to you. Can I know for sure, they have refunded the right amount, giving me the breakdown in which click, which site, what amount exactly?
It is pretty sad that "Site Exclusion" does not mean a site is excluded. It means only that a site may or may not be excluded according the Google's whims. It would be super if Google or AdwordsRep (http://forums.searchenginewatch.com/member.php?u=832) can explain further.
Q: Is it just me or is site exclusion failing for everyone else also?
Further Problems
Now that we see sites that we have excluded and yet still generating clicks, we are in a fix as to how to proceed. We have excluded these sites some time ago, but if we exclude these sites again (say today), the click quality team will report that we have only excluded these sites today and it is perfectly normal that our ads generate clicks 2 days ago. So we cannot exclude them again. And yet, they continue to generate clicks and affect our ad performance.
Q: How do we proceed?
Click Quality Reporting Problems
We capture "leaked" sites everyday. That is sites we have excluded and yet still show and generate clicks. We cannot report them to the click quality team (https://adwords.google.com/support/bin/request.py?clickquality=1&ctx=clickqual) everyday based on my experience. It appears that every time you send the click quality team a report, your report gets at the end of the queue and get a report received confirmation, which is fair. But then there will be no response, until I stopped reporting for a number of days. Only then, after about 7 days, the click quality responded and gave me a refund.
Now if I stopped reporting for a couple of days, the "leaked" sites pile up, and now I have quite an amount of data. Since the click quality team require that we provide Campaign, Ad Group, Keyword, Matching, IP address, site name (I also provide referer), these data adds up.
The textbox provided by the click quality team is miniscule and I have to tabulate these data in Excel and paste them onto the report. But too much data and I get an email saying the report has FAILED to be submitted because the header is too large.
a) If you report frequently, your report gets delayed.
b) If you don't report frequently, your report piles up and you have to separate your report into small chunks, with every possiblity that these data might not make it to the click quality team.
c) Report or not, these "leaked" sites continue to wreck havoc in your campaign and ROI.
Q: How do you gurus do your reporting?
Q: How do you gurus solve all these and get back your money?
Q: If Google can design good user interface in other apps, what's stopping them from better design at the click quality reporting page?
Q: Google says I have refunded X amount to you. Can I know for sure, they have refunded the right amount, giving me the breakdown in which click, which site, what amount exactly?
It is pretty sad that "Site Exclusion" does not mean a site is excluded. It means only that a site may or may not be excluded according the Google's whims. It would be super if Google or AdwordsRep (http://forums.searchenginewatch.com/member.php?u=832) can explain further.