Internet marketing tactics for a fresher

[kristi amy]

Hello,

I need some help for internet marketing. How can I market products online? I am a fresher and I require detailed knowledge about this. Can any one tell me some information about internet marketing?


Thanks!

[beu]

You are in the right place. Check out the posts by users here and you'll learn more about internet marketing. Welcome to SEW! :)

[AussieWebmaster]

If you are selling them on your own site the first thing you need is a good shopping cart... what stage is your website at? is it functional and needs some seo? or have you even bought a domain yet?

[Ron Jones]

To give a broad overview I would break it down into 4 categories. There is a multitude of information about each but I hope this will steer you in the right direction.

1. Strategy - Develop a strategy for each product. What are your revenue goals? How will you measure success? Who is your audience? Know exactly what you want to accomplish and write down your plan. This will drive your internet marketing campaign and provide the metrics for success.

2. Web Site - Develop a Web site that delivers a great user experience allowing prospective buyers to easliy find information about your product. Provide detailed content about each product rich with targetd keyword phrases. Once they find the information, what consitutes a conversion ie. do you want them to buy, call, download, etc.

3. Drive to site - SEO, Paid Search, Email etc, are all vehicles to drive traffic to your site. Some may be more effective than others. Learn how to do each and which will have the most impact. Remember that these will only drive traffic, your site is responsible for conversion.

4. Measure - You need to measure behavior on your site and how effective your drive to site campaigns are performing. This will help you learn what's working and what's not. Then you can make any course corrections. And measure again. Lather, Rinse, Repeat.

[AussieWebmaster]

Nice post Ron... and welcome to the forums