View Full Version : how can i detect click fraud.
arcel
11-17-2007, 05:34 AM
hi,
what are the possible solution in detecting "click fraud" can you post some softwares that are good in detecting click fraud.
thnx!
Mel66
11-17-2007, 01:47 PM
Any good analytics program will help you detect click fraud. Some, like Google Analytics and ClickTracks Appetizer, are free; others are very inexpensive and can pay for themselves quickly if you detect fraud and get a refund.
peter77
11-19-2007, 03:35 PM
While Google Analytics is a good tool for many things, it uses page tags to track your site. This means it is not capable of detecting most bot based click fraud. Same goes for Click Tracks. You should investigate tools such as Click Forensics for Advertisers which uses web server log files instead to detect click fraud.
AussieWebmaster
11-19-2007, 03:42 PM
ClickForensics
even KeywordMax has it and tracking
Mel66
11-20-2007, 09:28 AM
While Google Analytics is a good tool for many things, it uses page tags to track your site. This means it is not capable of detecting most bot based click fraud. Same goes for Click Tracks.
ClickTracks has both a log file version and a jsp version. We used the log file version of both Appetizer and Pro at my former company.
arcel
11-20-2007, 09:30 AM
thx for the informations.
Sorry are these software detects only click fraud traffic coming from SE or is it possible to detect click fraud of traffic coming from affiliates as well?
AussieWebmaster
11-20-2007, 10:59 AM
It finds repeat traffic.... patterns of traffic that do not convert... so any type can be found
j0nyDzine
12-04-2007, 05:12 PM
This may seem to be dumb question, but let's say I suspect click fraud, and go through the trouble of all this... then what?
Do you go to Google with this and show them the evidence?
I'm just curious because it has been a while since I've had to address this, and before they seemed to be in a high state of denial about it. And honestly it was a huge brush-off on the part of Google.
Has this changed?
Thanks... :confused:
AussieWebmaster
12-04-2007, 05:19 PM
This may seem to be dumb question, but let's say I suspect click fraud, and go through the trouble of all this... then what?
Do you go to Google with this and show them the evidence?
I'm just curious because it has been a while since I've had to address this, and before they seemed to be in a high state of denial about it. And honestly it was a huge brush-off on the part of Google.
Has this changed?
Thanks... :confused:
You need to talk with Google and Yahoo... they give refunds but if you don't have a rep it is harder
have you done the work? IM me and maybe I can help
j0nyDzine
12-04-2007, 06:27 PM
Don't have a rep here. I have stuck with straight SEO rank since I have been with my new company. Last place I was at we lost a lot of money, rep or no. I wasn't in charge of the PPC there but, it was a daily mounting thing that made us drop PPC whenever we could, and try to grow our organic wherever we could.
I just got a bit back from Yahoo over some charges from the last few weeks. It seems like Yahoo has gone more out of their way with me - probably trying to do more with customer care to make up for results, I can't help but feel.
Google seems to have a higher return on my dollar as a whole on PPC, but when things go wrong, its been no-go on getting money back... Honestly I only run PPC for certain times of the year and am a small fish in the dollars my old company used to spend on PPC. I can't help but feel that if there was a better way of getting fraud reports or complaining to get money back, I would spend a good bit more...
But I hear hell is warm this time of year and in a good shortage of ice-water...
WAAAAUGH :)
AdWordsRep
12-04-2007, 07:59 PM
[...] This may seem to be dumb question, but let's say I suspect click fraud, and go through the trouble of all this... then what? Do you go to Google with this and show them the evidence?
Here are some resources for those who are concerned about the subject of invalid clicks:
-> Please see the linked-to page below, from the AdWords Help Center, where you will find 20 or so links to further information on the topic of invalid clicks and how it is addressed by AdWords - as well as what you may do as a concerned advertiser:
Invalid Clicks:
https://adwords.google.com/support/bin/topic.py?topic=35
-> Also please follow this link to see a number of Inside AdWords blog posts on the subject of invalid clicks:
Inside AdWords blog - posts regarding invalid clicks:
http://adwords.blogspot.com/search/label/Invalid%20clicks
In particular, please see the blog post entitled "Introducing the Ad Traffic Quality Resource Center" which mentions a useful 'central resource' for information on the subject of invalid clicks.
I hope this info will prove to be useful.
AWR
AussieWebmaster
12-05-2007, 05:07 AM
Here are some resources for those who are concerned about the subject of invalid clicks:
-> Please see the linked-to page below, from the AdWords Help Center, where you will find 20 or so links to further information on the topic of invalid clicks and how it is addressed by AdWords - as well as what you may do as a concerned advertiser:
Invalid Clicks:
https://adwords.google.com/support/bin/topic.py?topic=35
-> Also please follow this link to see a number of Inside AdWords blog posts on the subject of invalid clicks:
Inside AdWords blog - posts regarding invalid clicks:
http://adwords.blogspot.com/search/label/Invalid%20clicks
In particular, please see the blog post entitled "Introducing the Ad Traffic Quality Resource Center" which mentions a useful 'central resource' for information on the subject of invalid clicks.
I hope this info will prove to be useful.
AWR
Thanks mate!!!