Reporting in Adwords question...

[birdie920]

Hello.
I would like to show a very easy, simple to understand report that shows:
When an ad is used in a Campaign, ad group, here is how it does: (Impressions, CTR, Cost-per-click, Conversion rate and Cost-per-conversion). Traffic comes from the following keywords: (and then show the performing keywords FOR THAT AD in THAT ad group).

I know you can pull adgroup/campaign and ads by keyword-- but the report is overwhelming and cannot be shown very easily to anyone who doesn't understand PPC.

There is so much talk about synchronizing keywords, ads and LPs lately that I thought this would be easier to see then it is.

Any suggestions?
Thanks!

[Mel66]

You can select and de-select fields within the report from the Adwords interface. Just de-select the extraneous ones, and only show the client the pertinent data.

You could also do this in Excel - just delete the columns you don't need.

[mohsink4u]

Hi,

You can click on "Add or Remove Columns" from 3. Advanced Settings (Optional) section in the reports section and get the simple reports downloaded. Hope it helps.
Or you can download the whole report and delete the unwanted columns from the Excel as suggested by Mel66