question to SM agencies or experts

[bereydellet]

Hi there! This question is more for people working or having worked in SM agencies. Has anyone of you an idea of the budget range we should recommend to small/medium businesses for Google PPC campaigns? It probably depends on many factors but even rough numbers would help. Thanks,

[BuckfastMonk]

You are not going to get a reply to this thread except to tell you that your not going to get a reply to this thread. There, I said it :)

Serioulsy, no one could tell you the answer to this

[simons1321]

most SM agencies will work directly with the search engines to generate a preliminary keyword list, click/traffic estimates, and estimated cost for proposals.

Contact your SE rep.

[abbottsys]

Hi there! This question is more for people working or having worked in SM agencies. Has anyone of you an idea of the budget range we should recommend to small/medium businesses for Google PPC campaigns? It probably depends on many factors but even rough numbers would help. Thanks,
There is of course no answer to this question. But, it's a question I've been asked constantly over the years. So, I have developed a strategy:

1) Start with a really small campaign, something the client simply cannot object to.

2) Measure the results like crazy. Use the adwords conversion tracking code to generate real ROI numbers.

3) Track responses through the clients business to see how much revenue is generated. Try to track this revenue all the way to profit if possible.

4) Once you can document *positive* ROI from steps 2) and 3) above, then give the client a full blown proposal for a much bigger PPC spend, given that you can show them they will make money.

I mean, at the end of the day, if I could *prove* to you that for every $1 you spent on PPC your business made $2 in profit, then how much do you think you would spend on PPC :)

[BuckfastMonk]

Nice post mate

[AussieWebmaster]

I would just say 100k a month is a low amount