BrightAds: Kanoodle's Sponsored Links Product

[rustybrick]

This is a competitive product to Google's AdSense. Kanoodle is calling it BrightAds (http://www.kanoodle.com/about/brightads.cool), "The Smart Choice for Sponsored Links for Your Site." I signed up for an account and I am waiting for approval. Until then here is the marketing copy from the site.

- BrightAds is the only sponsored links provider that maps ads by "topics" and "segments", not keywords.
- Clearly Defined Revenue Share
- High Revenue-Per-Click (RPC)
- The Human Element
- No Public Service or Charity Ads
- PayPal
- and more.

Danny did a quick entry on this at the SEW blog (http://blog.searchenginewatch.com/blog/041005-224). Other blogs on this topic include John Battelle (http://battellemedia.com/archives/000947.php) and SearchEngineJournal (http://www.searchenginejournal.com/index.php?p=923).

[rustybrick]

Update:

applied at 4:02PM (EST)
approved at 4:09PM (EST)

Quick turn around. :) More feedback to come after a few days of testing.

[lorenbaker]

It looks decent and is super cool how it can be placed in a blog entry, worked on WordPress here. My fear is the lack of targeting and the Google terms of service forbidding look-a-like ads being run on the same site.

I think Kanoodle has a cool and friendly product, but really got into the game late.

From what I hear, they have a lot of niche advertisers, especially on financial channels, so such a Kanoodle-friendly niche site may work well, while others will stay with AdSense.

Looking forward to seeing more of your testing results,
Loren

[rustybrick]

Didn't know that was in the AdSense TOS, anyway, I put the ad over here (http://www.seroundtable.com/archives/000984.html). So far its not targeting, but not sure if advertisers need to opt in for it or not. :confused: