Low CTR Keywords & Ad Groups

[nigeyes]

Hi everyone,

This is my first post. I've been reading the forums for a few months but thought it was time to leap in for some advice.

I have 3-4 ad groups in my main campaign, which despite having excellent ROI they have very low CTR (around 1-2% compared to around 10% generally). I am concerned this is pushing up my CPC across the whole campaign.

What I was wondering is whether or not I should move these keywords/adgroups out of my main campaign and give them a new campaign of their own. Would this reduce the CPC of the main campaign and its adgroups?

I look forward to hearing your suggestions.

Nige

[adamap]

Personally, I do not think moving ad groups to another campaign is going to have the effect you describe. You would have more control over daily budgeting and the targeting features.

I think the real issue that needs to be addressed is the low CTR. Are you testing ad copy? Are you pulling search query reports to see what queries trigger those ads?

[nigeyes]

I think you are right.

Testing ad text is an ongoing process to improve CTR and ROI. Unfortunately we are advertising for this ad group using very general keywords, so the low CTR is expected.

I am using the search query reports to try and filter out unrelated queries using negative match.

[SearchEnginePPC]

If you're using very general keywords, make sure that they're all in separate AdGroups, which will help you target your ad copy better to improve your CTR.

Other than that, you're probably doing most everything you can. The CTRs of one AdGroup don't hurt another's, as far as I know, so no reason to move them out of the Campaign.

[nigeyes]

I've moved some of the worst performing broad matched keywords into their own adgroups and I am already seeing improvements in regards of CPC and Ad positions

[AussieWebmaster]

each keyword has its own score... they are not lumped together as a group... but when isolating words you would use different ads which can have an impact.... moving words will help start them again at the medium CPC but if the CTR drops the price will rise