Competitors bidding on brand terms

[mcwain]

Are there any methods for preventing competitors from bidding on our brand/trademarked terms? In the US/Canada, Google will only prevent competitors from using these terms in their ad copy.

[AussieWebmaster]

You can try a cease and desist but easiest way is to advertise for their names and then get contact info and agree to drop them if they drop you.

[Shmuel]

To be honest, this is something that we do. We're in a highly competitive industry, and while organically we rank very well, we know there are eyes missing us. Our ads say nothing of the competitor; they just highlight our good points.

Yes this is a bit of a gray area, but I agree...if they are doing it to you, do it to them.

[AussieWebmaster]

I wasn't saying it was wrong... it actually is a great move for smaller competitors who can coattail the big brands recognition

[adamap]

Yeah, try the cease and desist and try and scare them. Or drop us if we drop you.