wiltonbiz
10-05-2004, 08:48 AM
The new Yahoo! Local offering is pretty impressive. So what is the ultimate difference between Yahoo! Local and Yahoo! Yellow Pages? Right now, YYP offers an advertiser the ability to run a tile ad, which Yahoo! Local does not, but aren't both programs essentially pulling on the same information? Don't they duplicate each other? What is the value of one over the other to the consumer? :confused: