Search Engine Optimization History

[nawazshahzad]

Hi Guys

The past of search engine optimization began in the early to mid 1990's, following the indexing of a web page to a search engine. a lot of website holders started to spend money for regular submissions to the search engines in relation to be indexed! seeing as resulted in more traffic on websites which further output into more conversions and very good ROI.

Meanwhile, seo companies began hiring specialists, who were qualified help them by improved website visibilities on Search Engines. As the demand increased seo experts used strategies such as keywords research and its competition analysis. With the start of new mellinum, both sides (SEs & SEOs) realized the benefits of working together, rather than competing with one another. The guiding principle which should lead search engine optimization techniques is to promote the advantages and usability to the visitor and thus entire gist is moving around “Findability”. Today it is widely recognized that web pages are to remind the viewer that their web pages are written for humans (because of usability & accessibility imporatance given by search engines)!

Cheers :D
Nawaz Shahzad

[jimbeetle]

Okay, let's use this as a case study in duplicate content.

Here's a Google search (http://www.google.com/search?hl=en&q=%22both+sides+%28SEs+%26+SEOs%29+realized+the+be nefits+of+working+together%22) for selected text from the first post.

Do you see what you've done? By posting your article on a more powerful site, you've knocked your page out of the Google SERPs -- all in just 5 hours. The only way to find your page is to click the repeat the search... (http://www.google.com/search?q=%22both+sides+(SEs+%26+SEOs)+realized+the +benefits+of+working+together%22&num=20&hl=en&newwindow=1&safe=off&filter=0).

Lesson: Keep unique content on your pages, write different content for posting elsewhere.

[nawazshahzad]

Alright, so you are suggesting that the experts should not post anything twice of what they have said about anything, anywhere on the net?

I dont think you are approach regarding duplicate content is accurate! keep studying...

Cheers!
Nawaz Shahzad

[cryptblade]

Nazawahaha - you might want to listen to Jim on this. Duplicate content is a no-no. That's BASIC SEO. SEO experts know this. Oh, and Jim said write different content for posting elsewhere like here for instance - and keep your good stuff on your own site.

[nawazshahzad]

I have'nt said that a duplicate content bring's good omen for SEOs, but what i did try to say that a text content with three or four line of paragraph can be posted or discussed on mutiple places either; (it could be a piece of article on your own website, or you share it with others on a message boards or even you placed that as an article on articles network) the only thing which does matter that it must be your very own expression!

The duplicate content is a vast subject, and i am well aware of what Google has forbidden!

Come on guys, try to exercise HUM "highest utilization of mind"!

Cheers
Nawaz

[Marcia]

Okay, let's use this as a case study in duplicate content.

Here's a Google search (http://www.google.com/search?hl=en&q=%22both+sides+%28SEs+%26+SEOs%29+realized+the+be nefits+of+working+together%22) for selected text from the first post.

Do you see what you've done? By posting your article on a more powerful site, you've knocked your page out of the Google SERPs -- all in just 5 hours. The only way to find your page is to click the repeat the search... (http://www.google.com/search?q=%22both+sides+(SEs+%26+SEOs)+realized+the +benefits+of+working+together%22&num=20&hl=en&newwindow=1&safe=off&filter=0).

Lesson: Keep unique content on your pages, write different content for posting elsewhere.Very good lesson, thank you!

Nawaz, another lesson:
The last place you want to copy and paste articles as "posts" is at forums frequented by SEOs and/or marketers, who will very likely find out that they've been copied and pasted.

[cryptblade]

On another note, I would take issue with Nawaz's documentation of "Search Engine Optimization History". I'm a history buff. Maybe this can get educational?

I think the timeline is wrong, the narration is wrong, and in actuality, the facts are wrong.

In the beginning, search engines were not search engines. Hebrews 11:3 says it best "...things which are seen were not made of things which do appear."

The very first incarnations of "search engines" were - by my recollection and I may be wrong for I was but a child at that time - sites like Yahoo, Alta Vista, Lycos, etc. These were more directories than "search engines". Even now, in some circles, Yahoo needs to shake the "directory" image.

At this point my history is a bit more muddled - and I require more seasoned SEO historians to fill in the gap for me.

What I do recall is that as technology allowed users to get online easier and easier, more and more sites launched online. Between the mid-1990s up to 2000, it was the wild west. I recall every new DOTCOM had some "concept" and almost every other company was some kind of IT business consultancy. Zepher. Primeon. ... oh and few other things. Again, lost to the muddled past.

However, I DO recall that ONE industry started pushing the envelope with "SEO". The porn industry. They were one of the first to launch PROFITABLE online businesses. One of the first to experiment with online/ecommerce. I recall at a time when business experts & investors would laugh that only the porn industry made money while Amazon and other online/ecommerce sites lost money. Of course this was at a time when they also debated whether or not people would BUY stuff online. (boy how things changed)

I believe it was the porn industry that pushed the envelope with SEO, by pioneering "gaming" techniques. Repeated submission. META tag keyword stuffing. Etc.

Eventually they polluted the results - engines started responding - and then Google. By this time, 2000, the DOTCOM was busted - recession, blaming Bush when it was really Clinton's fault, blah blah blah (anyone remember F***edCompany.com? - hilarious).

The infrastructure, however, continued intact. Businesses & colleges were now hooked online. Cable companies finally got their act together. Around this time on the East coast, there was AT&T Broadband, RCN, Comcast - eventually...Comcast took over. Down here in So VA there's Cox. Anyway - the infrastructure is in place now for consumers to really take to the Internet.

Since 2000 Internet use and Internet commerce really took off - to the point that we have today. It dont look to stop neither.

Now somehow, during this time, the porn industry fell off from SEO - probably because engines got smarter. At the same time, the original "SEO" pioneers somehow grew disciples of optimizers - who continued to feed and grow this cottage industry into the system that it is today.

BTW, the "SEO agencies" like... aQuantive, Razorfish, etc. - those big guys - were first interactive agencies focused on a lot more than SEO; and still are. But I digress.

So somehow in all this time, the original SEOs spawned disciples upon disciples - people who realized that they could take these skills to other businesses besides adult porn.

BTW - the porn industry is still pioneering. They have gravitated towards PSP, Vid iPod, and...something else. They are pushing the envelope of MEDIA CONSUMPTION - making it mobile (any word about porn on the iPhone????).

*sigh* Someone needs to check and fill in major gaps here. thanks.

[nawazshahzad]

Very good lesson, thank you!

Nawaz, another lesson:
The last place you want to copy and paste articles as "posts" is at forums frequented by SEOs and/or marketers, who will very likely find out that they've been copied and pasted.


Ah, so what's your point?

Nawaz

[jimbeetle]

cryptblade, here's a good primer on search engine history titled, appropriately enough search engine history (http://www.searchenginehistory.com/).