Trouble getting ranked

[rochdalemark]

I was wondering if anyone could help me.

I've put a site together and managed to get enough links for it to be a pr4, its been up now since last feb.
Ive been tweaking and tweaking it but Im still failing to get ranked for my main product keyword of 'sack trucks' in google. I would like to see some sign of ranking on the first page before I start to add the rest of my products so I know where Ive been going wrong and how to get things back on track.
Can anyone take a look at my site and give me a few pointers on where Im going wrong.
My site is http://workplace-essentials.co.uk/

Any tips and comments would be appreciated thanks.

[beu]

I was wondering if anyone could help me.

I've put a site together and managed to get enough links for it to be a pr4, its been up now since last feb.
Ive been tweaking and tweaking it but Im still failing to get ranked for my main product keyword of 'sack trucks' in google. I would like to see some sign of ranking on the first page before I start to add the rest of my products so I know where Ive been going wrong and how to get things back on track.
Can anyone take a look at my site and give me a few pointers on where Im going wrong.
My site is http://workplace-essentials.co.uk/

Any tips and comments would be appreciated thanks.

Put your keyword in the TITLE and meta description of your products page.

[rochdalemark]

Hi beu,

Thanks for the reply,

I already have sack trucks in the title and tags for my sack truck pages, ie http://workplace-essentials.co.uk/sack-trucks-c-37_76.html

I left the main index page showing my company name for when people are searching for that. On all other pages I use product names or category names for my tags and titles.

Any more comments would be welcomed

[beu]

here is how the search engines see your page:http://72.14.209.104/search?q=cache:http://workplace-essentials.co.uk/sack-trucks-c-37_76.html&hl=en&strip=1

It might help you improve your "TrustRank" if you added a phone number and physical address in the "Contact Us" section. Also a privacy policy would be a good idea.

[Janna122003]

Also use your keyword as anchor text when doing link building.

[BuckfastMonk]

How many people search for "Workplace Essxentials Ltd" when there looking for sack trucks or any of your other products? If you do as Beu suggests, you dont need to put your company name in your title tags. every page title should be unique and should contain your main keywords, nothing else (obviously you have done your research).

Above all else it takes time. If your constantly fidling with the pages you could be hindering your developments. Just be patient and continue to build themed links to your pages using the appropiate anchor text. Look at your competition and see what there doing. Its very achievable BTW

[beu]

How many people search for "Workplace Essxentials Ltd" when there looking for sack trucks or any of your other products? If you do as Beu suggests, you dont need to put your company name in your title tags. every page title should be unique and should contain your main keywords, nothing else (obviously you have done your research).

Above all else it takes time. If your constantly fidling with the pages you could be hindering your developments. Just be patient and continue to build themed links to your pages using the appropiate anchor text. Look at your competition and see what there doing. Its very achievable BTW

All very good points, especially the part about your "company name in your title tags"!

[rochdalemark]

here is how the search engines see your page:http://72.14.209.104/search?q=cache:http://workplace-essentials.co.uk/sack-trucks-c-37_76.html&hl=en&strip=1

It might help you improve your "TrustRank" if you added a phone number and physical address in the "Contact Us" section. Also a privacy policy would be a good idea.

Ive added to my contact workplace essentials (http://workplace-essentials.co.uk/contact_us.php) page all our contact details, anyone know of a decent way to stop the spam bots picking up my email address though?
Also added a privacy policy at the bottom of the page.


Also as previously mentioned, the only time my company name is mentioned in the title tags is on the index page to help when people ARE looking for my company, all the other pages have title tags named after either the product or the category.

Having trouble getting my links to use anchor text as a lot of places Im finding to get links from seem to want to list you as your url and without an anchor tag, and also they dont seem to linke linking to anything other than my site root, so I cant target internal pages with specific text. Anyone know of places what allow deep linking using anchor text?

Please keep your comments coming, everything is helpful. cheers.

[BuckfastMonk]

Having your company name on your index page is useless especially when you can add it to another page. Your index page is where the majority of your links will be pointing at. Not optimising your title tag here for your main keywords is suicide.

But hey, its your website

[rochdalemark]

Having your company name on your index page is useless especially when you can add it to another page. Your index page is where the majority of your links will be pointing at. Not optimising your title tag here for your main keywords is suicide.

But hey, its your website

Having so many product groups, i dont know how Id get them all on there. Its not as though i will just be selling one product type.

[caugas]

I was wondering if anyone could help me.

I've put a site together and managed to get enough links for it to be a pr4, its been up now since last feb.
Ive been tweaking and tweaking it but Im still failing to get ranked for my main product keyword of 'sack trucks' in google. I would like to see some sign of ranking on the first page before I start to add the rest of my products so I know where Ive been going wrong and how to get things back on track.
Can anyone take a look at my site and give me a few pointers on where Im going wrong.
My site is http://workplace-essentials.co.uk/

Any tips and comments would be appreciated thanks.


Place 'sack trucks' in the:
page titles
meta decrips
meta keywords
h tags
ach tags
You will be ranked in 2 months hopefully :)

[BuckfastMonk]

I said "main" keywords not all your keywords! Have you considered putting your company name in your contact page? Maybe your about us page. just a thought.

ummm actually, looks to me like you are selling only one product type.

You got sack trucks and go anywhere two steps which are listed with a price of 0 pounds.

I might actually buy them since they are so cheap, how much is delivery within the UK? :)

[BuckfastMonk]

With regards to your links . . .

Look at the top 10 websites for your term "sack truck". Use a backlink checker tool and note the websites linking to each. If they link to your competitors why wouldn't they link to you?

I personally use seoelite or webceo for this but there are many good free tools around.

<http://tools.seobook.com>

I would also make some changes to your website. This should give you some ideas (I'm not referring to the design. The design of your site is nice on the eyes. I'm referring to the elements on the pages) :

<european-wall-tapestries.com>

[caugas]

With regards to your links . . .

Look at the top 10 websites for your term "sack truck". Use a backlink checker tool and note the websites linking to each. If they link to your competitors why wouldn't they link to you?

I personally use seoelite or webceo for this but there are many good free tools around.

<http://tools.seobook.com>

I would also make some changes to your website. This should give you some ideas (I'm not referring to the design but the elements on the pages) :

<european-wall-tapestries.com>

good advise.

[BuckfastMonk]

Shanks Caugas:)

[rochdalemark]

I said "main" keywords not all your keywords! Have you considered putting your company name in your contact page? Maybe your about us page. just a thought.

ummm actually, looks to me like you are selling only one product type.

You got sack trucks and go anywhere two steps which are listed with a price of 0 pounds.

I might actually buy them since they are so cheap, how much is delivery within the UK? :)
Haha,
Theres only one product group on there at the mo because im tying to get it right before i go and add the 90 od other categories

#groan# not looking forward to that

[rochdalemark]

With regards to your links . . .

Look at the top 10 websites for your term "sack truck". Use a backlink checker tool and note the websites linking to each. If they link to your competitors why wouldn't they link to you?

I personally use seoelite or webceo for this but there are many good free tools around.

<http://tools.seobook.com>

I would also make some changes to your website. This should give you some ideas (I'm not referring to the design. The design of your site is nice on the eyes. I'm referring to the elements on the pages) :

<european-wall-tapestries.com>
What elements would you change buckfast?

caugas
I already have the following in all my sack truck categories and sack truck product pages
'sack trucks' in the:
page titles
meta decrips
meta keywords
h tags
ach tags

[caugas]

What elements would you change buckfast?

caugas
I already have the following in all my sack truck categories and sack truck product pages
'sack trucks' in the:
page titles
meta decrips
meta keywords
h tags
ach tags

Bring them to your home page, for instance if you are really trying to push sach trucks, pushing on the HP title, i.e.
Sack Trucks - Sack Truck Products -Sack Trucks online: Workplace Essentials

The make sure your homepage as unique copy (currently does not), then make sure that copy speaks to sack trucks.

Also your meta copy is not dense enough, load sack trucks into the meta copy.

your current HP meta work is as follows

<title>Workplace Essentials Ltd </title>
<META NAME="Description" Content="workplace essentials : For all your workplace equipment needs. From sack trucks to storage equipment, we have everything your company might need. ">
<META NAME="Keywords" CONTENT=" office equipment, material handling, storage, sack truck, workplace essentials">

I am saying stack or load your sack truck message on the homepage, tell the engines your a leader for this product.

Does this make sense? I hope it helps.

[BuckfastMonk]

What no free sack truck? :(

I want to stay on topic here so we can deal with your original post. I don't want to distract you so, quickly . . .

What I am referring to when I say elements is basically tactics that you can use to increase your conversion rates. i.e visiotrs to buyers

I want to move on because they arent going to help you rank well in the engines but will help you covert at a much higher rate. Take a look at the site I have shown you. Im sure you will see some things that you are missing. Some ideas must be popping up.

Just a note on your notion of adding more products. You should add all your products. The more pages you have the more pages you can rank for. I actually add pages for products that I dont even have simply because I would be selling them at a later date. There is no problem with this at all as long as you keep it all relevant and have at least some content there.

i.e product 1, blah blah blah, comming soon, pre order now, be the first to hear when product 1 becomes available and signup for our updates. (you get the idea). When you get 100 customers to signup for an update for the new "gt turbo sack truck" thats a pretty sweet deal. Of goes your email . . . Even if you sell 1, thats better than nothing. So you have sold 1 sack truck and have an extra 100 people on your "to buy" list.

Just a note about yout main nav bar. its not very user friendly if I'm being honest. Why not just have a static menu.

Also remember that your main keywords should be in your internal links. You can mix these up for singular, plurals, whatever you want on your product pages and have them link back.

The keyword as the anchor text is used to reinforce what the inner pages are about, just like how you should get links from other sites. Its the same principle.

Your article looks neat, I would definately extend on this and keep the content unique. I get articles written for me from people on the free lance networks and then I seo them. GAF for example. A friend of mine told me you can get a great article for something like £10 ;)

If you can show your potential customers that sack trucks gets you excited, this helps! :)

Dont fiddle to much with the minor stuff because changes can take time. You also don't want to make to many changes too quickly because its harder to keep a track of if something goes wrong.

Just remember that you don't have to do all these things if your market has no need for it. You don't want to be too aggressive either since you have no need to be given the competing pages.

You should be nailing it in no time.

Best of luck!

BFM

p.s looks like your images are not loading at its proper size. Hover to the clip and then back again to you see what I mean. Looks a little silly

http://workplace-essentials.co.uk/popup_add_image.php?pID=127

[beu]

What no free sack truck? :(

BuckfastMonk hits on a good point in giving away something free!

You might consider "giving away" something easy but at the same time free. ie a pdf of box label sticker templates, an ebook on packing wine glasses, a pdf "moving checklist"

also some FREE article ideas: tips on the best tape and boxes to buy for different jobs, how do you know what size truck to rent, how to pack framed artwork, how to help your dog adjust to a new place, how to move pets like fish and so on!!:)

Other ideas, search engines love testimonials and top ten lists so interview some "professional movers" that use your sack trucks and post them on your site. Consider adding a "Top Ten Moving Mistakes" page.

Got video of how to pack? Post it on your site as well as at YouTube, Google Video and so on even better podcast it via iTunes.

Unique content and quality inbound links for your sack truck site is the idea!

[rochdalemark]

Good points all of them,I'll have to get stuck in.

A point that was mentioned about my menu is something Ive been thinking about for a while.
The problem is that you have to click on a category to see the sub categories below. This means that page rank isn't passed from my index page directly to my sub categories, it has to go from main to category and then to sub category and finaly to my product pages.

Id much rather have a dynamic menu so when a category is hovered over or clicked the sub categories below will show so that they can be clicked on without having to go to a new page.
First I'd need something that would work with oscommerce and get its category listings from its database, I dont want to have to program them in each time I add a category (there are other reasons that I wont go into now)
Secondly I need something that isn't too bloated with code and would load quickly.
Third it needs to be able to pass page rank effectivly to all my categories.
Anyone knwo of something that would fit that bill.

Thanks for all the info so far peeps.. :)