Marketing Tactics with Shopping Search Engines

[Chris Sherman]

If you're selling products online, you're missing a huge opportunity if you're not working with the increasingly popular shopping search engines like Shopping.com, Froogle, BizRate and others. In today's SearchDay article, Shopping Search Tactics (http://searchenginewatch.com/searchday/article.php/3413551), Shari Thurow reports on a recent Search Engine Strategies panel that covered how to optimize and submit feeds to the shopping search engines, and effectively manage a shopping search marketing campaign.

Your comments, tips, tactics and other feedback are welcome!

Chris

[Nacho]

Here is an outstanding coverage from Meet the Shopping Search Engines - Live from SES San Jose (http://forums.searchenginewatch.com/showthread.php?t=932)

IMO, it's very important to be included in ALL Shopping Search Engines, not just one mentioned in that article.

Other important shopping portals were not mentioned in this SES session and I believe they are important too. For example, Amazon.com. We currently have an alliance with Amazon through MexGrocer.com (http://www.amazon.com/gp/browse.html/ref=sc_fe_c_14_2_3370831_9/102-7082395-1893706?%5Fencoding=UTF8&node=3462641) because they do a great job in SEO gaining top rankings. Keep in mind that you can most likely own only 1 or 2 listings in the top 10 SERPs for your branded domain, but not all 10 of them. Here is an example of what I mean with a "Pico Pica Hot Sauce (http://www.google.com/search?sourceid=navclient&ie=UTF-8&q=pico+pica+hot+sauce)" search query on Google. Notice how we are #1 and #2 with MexGrocer.com, but we also handle all the backend sales to #3 with Juanita's and #6 with Amazon.com. All fair and square with no funny tricks, just business relationships. Therefore making alliances with other important shopping players is key to a winning SEM strategy.

[Sergei Burkov]

In today's Shopping Search Tactics when referring to Amazon Shari Thurow wrote:

"We pay 50% of gross order value, including shipping."
It's a typo, isn't it?
It would be nice to find the correct number out.