Decreasing traffic and phone calls...

[overture1928]

Hi fellas,

i have a tracking phone number on one of my clients, and sometimes on one sunny day, it would just get less traffic and definitely less phone calls than usual (say like 3 when i normally got about 20 calls/day).. and then the next day, or the next couple days it'd go back to normal again..

The question is, where do you think i should check/look at or concern about when this happen again? any clue or thoughts about this?
the ads are running fine, no rejected keywords, links working properly, phone numbers working correctly, and it's not weekend.

Thanks!

[Shmuel]

Well, it could be a budget thing. You may want to consider increasing your budget. If you are on accelerated, maybe the ads are seen by the wrong people before the right people have a chance to see them.

Also, it could just be that day. I see rises and falls all the time in conversion. One day I could have 50, the next 5, then back up to 50. That just comes down to search traffic. I would look at a length of time (at least 3-4 weeks) to see if there might be a pattern.