New to S/Central America

[JohnW]

If a site is expanding its service to include Central America and parts of S. America for the first time, what things should be considered for good ranking and conversion? Any ideas would be appreciated.

[seobook]

catering to the appropriate genres of the local languages...should have a local from various locations make sure their stuff is good.

in the UK mind the gap is english and it means something...in the US one would likely not understand the same phrase

also some of the countries have an extremely small web population

[Nacho]

Search Marketing en Espanol (http://forums.searchenginewatch.com/showthread.php?t=333) - This one will actually give you the statistics on how many are there in the total online Hispanic popultion.

Search Engine Optimizing Toward The Hispanic Community (http://forums.searchenginewatch.com/showthread.php?t=1397)

Myth of the Hispanic Market (http://forums.searchenginewatch.com/showthread.php?t=834)

Top sites for latin america (http://forums.searchenginewatch.com/showthread.php?t=534)

Pros & Cons for Going Multi-Lingual (http://forums.searchenginewatch.com/showthread.php?t=725)

"Foreign" language keyword research (http://forums.searchenginewatch.com/showthread.php?t=253)

Should Search Engines adopt different results outside the U.S.? (http://forums.searchenginewatch.com/showthread.php?t=139)

Nobody can guarantee success in any market, but you can always be far ahead of your competition if you do your homework right.

Buena suerte!!