Google has just confused me!!

[BrentRumble]

In a search for "send large files", looking for my website http://www.rumblegroup.com which has a 4/10 PR. There are other sites with a much higher rank but with 0/10 PR...I don't understand! The #1 site has no META tags for keyword or description and NO content on their site while I have all of the above including a higher PR. Why am I not moving up? I've submitted to dmoz.org and am awaiting approval...(I know it'll be awhile but hopefully not!) Unfortunately, Google only shows 8 Backward links for rumblegroup.com. That's the other part that confuses me...8 backward links with a PR of 4/10?? Any advice would be extremely appreciated!

Regards,

Brent Yager
Rumble Group

[David Wallace]

Hi Brent and welcome to SEW!

PR has not been updated through the Google toolbar since June and they are only showing a sampling of the backlinks that they recognize for each page on the web. Therefore, neither of these devices is to be relied upon at this time.

[oshatz]

I think that what's currently most up-to-date is the google directory's page-rank, which was updated not too long ago, but since you do not have a DMOZ listing, it won't really help you (But may help others).

[seomike]

actually the page 1 rank 1 result has a PR of 5

http://www.seochat.com/?tool=7&option=com_seotools&hl=en&lr=&ie=UTF-8&oe=UTF-8&q=www.yousendit.com&result_mode=relevance&num=10&btnG=+++Search+++

it just redirects you to a subdomain that doesn't have any PR.

Site mass:
Adding some page mass to your might help and what I mean by that is bringing the number of pages from 24 to 50 or more. right now google only has 24 pages indexed on you site. some of your main competition have 50-100+ pages in their sites. I'd add maybe a glossary or an expaned faq section full of good descriptive text.

Incoming links:
Your main competition also has anywhere from 40-100 inbound links.
In this area quality can beat quantity. If you could get 15-20 more good high PR links from sites that are about file tranfer, file management, file sending etc that are on theme that along with some more page mass will help to push you up.

Link popularity for you should be an ongoing campaign for a high competition term. You should get 2 or 3 new links coming into your site a week as a short/long term goal.

one thing that sucks
since your main keyword is part of a phrase or a sentence forums, blogs and other pages that have high scores that are discussing files and then sending of files get in your way.

[AussieWebmaster]

actually the page 1 rank 1 result has a PR of 5

http://www.seochat.com/?tool=7&option=com_seotools&hl=en&lr=&ie=UTF-8&oe=UTF-8&q=www.yousendit.com&result_mode=relevance&num=10&btnG=+++Search+++

it just redirects you to a subdomain that doesn't have any PR.

Site mass:
Adding some page mass to your might help and what I mean by that is bringing the number of pages from 24 to 50 or more. right now google only has 24 pages indexed on you site. some of your main competition have 50-100+ pages in their sites. I'd add maybe a glossary or an expaned faq section full of good descriptive text.

Incoming links:
Your main competition also has anywhere from 40-100 inbound links.
In this area quality can beat quantity. If you could get 15-20 more good high PR links from sites that are about file tranfer, file management, file sending etc that are on theme that along with some more page mass will help to push you up.

Link popularity for you should be an ongoing campaign for a high competition term. You should get 2 or 3 new links coming into your site a week as a short/long term goal.

one thing that sucks
since your main keyword is part of a phrase or a sentence forums, blogs and other pages that have high scores that are discussing files and then sending of files get in your way.
Excellent post mate!

[BrentRumble]

Thanks mate! I appreciate all of the feedback! :)

[scolling]

one final point - forget PR - it's way overrated and doesn't have the impact it once did on SERPs. PR and Link Popularity are definately NOT the same and LinkPop is the key to good rankings, especially having links for quality "on-topic" websites.